Work with local historical and chambers to unearth, "Houston's uncovered treasures," Logo would be a treasure chest brimming over with prizes in front of a Houston location, with the "pirate" theme based on Houston history.
Describe in detail at least one sponsorship opportunity that would be appropriate for this product & explain why you selected it.
Since most vacations are with children, work with local schools and support a children's treasure hunt where packets are available for children, they must go to x number of places, answer questions that will help them on their treasure hunt, and then enter to win a great prize.
With the goal of securing positive news coverage, what would be the best way that you would pitch your product? Remember that it must be newsworthy to get publicity.
The nightly news loves events that feature children. A city-wide treasure hunt in combination with a Houston-based vacation could involve any number of local businesses, parks and recreation, the arts, etc. There could be historical events, movies, sporting events, dining and multicultural events, etc. The list is only as limited as the participation -- and -- each night the news could give an update, almost like the Olympics of teams from schools, etc. who are winning. Prizes could be individual or something really nice for the school.
Based on the several ways to evaluate an IMC outlined in chapter 15, discuss at least 2 ways you would evaluate the IMC plan you just developed.
1. Participation statistics.
2. Taxable revenues from the city, last year vs. this year.
Select any consumer ad on the web (You Tube has zillions),using ALL the details of creating an advertisement summarized in figure 7.9, analyze the ad you picked against this process & each element (message strategy, appeals, etc.) Select at least one non-traditional & one sale promotion plan element that you think would be effective & explain why.
Listerine Kills Germs,...
Integrated Marketing Communication Plan The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Integrated Marketing Communication and Customer Satisfaction Strategy Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and
Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following: 1. Advertising through company's website 2. Direct Marketing-sending solicited emails to target audience 3. Traditional methods like television advertisements 4. Blogs and social networking media 5. Aligning company to a well-known cause Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing
" The Live to Win competition is based on the enormously popular sport of badminton in China and participants who answer a series of questions posted online each month are eligible for various prizes. According to a corporate press release, "Each month, 300 winners will receive a limited edition set of 'Lucky Q. Wah Dolls' designed in the likeness of the actual badminton stars. Each doll comes complete with a
This effect is due to the high level of interaction with the consumer. As a consequence, the credibility developed in the mind of the consumer reaches a medium level. The IMC strategy does not begin with the analysis of the product that is therefore directed towards the consumer, but with the analysis of the consumer, and based on the characteristics of the consumer, the communicational strategy is developed. The differences between
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