Integrated Marketing Communications
Snickers is a leading publicly traded footwear, sportswear and supplier of equipment based in the United States. Snickers enjoy the leading position in e-commerce because it was the first company in the industry to market its products through e-commerce websites. In this case, Snickers will launch its e-commerce site in Asia by providing sport wear to the Asian market for purchase. This will be the first time in Asia for a company to offer mass footwear via the internet. This strategy will earn a competitive advantage for Snickers (Kurtz, 2012). The company will employ the 4Ps of the marketing mix as illustrated in this study.
Promotion
Snickers will create contact with celebrity athlete personalities in Asia. This strategy will draw public attention towards the product such as Ronaldo and Tiger Woods. This will result in relatively high degrees of awareness of Snickers in the area. Besides, Snickers will also engage aggressive advertisements across mainstream media. Snickers' brand image, trademark, and name will appear everywhere including players' pants and t-shirts. Snickers' celebrity endorsements, aggressive advertising campaigns, and quality products will enhance their image and brand. For instance,...
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