Integrated Marketing Communications
Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications to build this spot for themselves. The marketing communications require that all concepts of marketing communication come together to combine as synergy and perform one unified function for building the brand. Integrated marketing communications has been a long gone concept used by the famous brands and the reason why not all brands are successful at implementing is that it takes a critical analytical approach to understand how the different communications combine together with what ratio to form a strong competitive force. This is not an easy task when you have to communicate the value of your products or services and you want to build the focus upon clients using all means to create the perfect circle for your customers. Integrated marketing communications strategy can be planned in a way when an organization decides to identify and understand the needs of its customers. This can be done by interacting with the customers through efforts made by the quality of content delivered on time (P.Cornelissen, pg., 67,2001). Clarity of service and concepts, consistency in quality provision and timing plus appearance of the message you are communicating. These factors if delivered correctly can be worthy in eliminating any sort of confusion that could be building on the other side of the big picture. The recognition of your brand through this way will enable you to establish a quick connection with your customers. Integrated marketing communication encompasses a strong marketing mix, which develops the needed strategies, and contingency plans in case of failure of a certain strategy (Hughes, pg., 34, 2007).
Price, distribution, advertising and promotion with customer service...
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following: 1. Advertising through company's website 2. Direct Marketing-sending solicited emails to target audience 3. Traditional methods like television advertisements 4. Blogs and social networking media 5. Aligning company to a well-known cause Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing
" The Live to Win competition is based on the enormously popular sport of badminton in China and participants who answer a series of questions posted online each month are eligible for various prizes. According to a corporate press release, "Each month, 300 winners will receive a limited edition set of 'Lucky Q. Wah Dolls' designed in the likeness of the actual badminton stars. Each doll comes complete with a
Communication objectives can help by first focusing the company's efforts on a specific market and its unique needs, and the specific products of interest. In seeking out this connection of customers to products, IMC strategies have a higher potential for success. 3. In the case, BatesManor Furniture, inc (a), what is the purpose and role of advertising, promotion, and personal selling in the household furniture industry? The furniture industry is one
Marketing Mix Integrated Marketing Communication (IMC) Integrated Marketing Communication (IMC) is a vital aspect of any business organization. In most cases, it entails the effective promotion of a new service or product to a targeted niche market in an effective and appropriate manner. The main purpose of IMC is to instill some mental or behavioral response towards the projected group. Several tools designed to fulfill this fundamental mandate of the IMC, and
This effect is due to the high level of interaction with the consumer. As a consequence, the credibility developed in the mind of the consumer reaches a medium level. The IMC strategy does not begin with the analysis of the product that is therefore directed towards the consumer, but with the analysis of the consumer, and based on the characteristics of the consumer, the communicational strategy is developed. The differences between
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