¶ … Integrated Brand Promotion (IBP) concept is uniformity. What you want to achieve in the end is a uniform idea, a uniform campaign. One of the problems often met in teams and team working is the fact that each individual is generally believed to have his own perspective on things and his own ideas. As such, you want, as a team leader, to smooth out the differences and bring the team individuals together into working for the same vision, achieving thus a uniform perspective.
In my opinion, the growing emphasis on IBP makes effective teamwork more difficult because time is spent on smoothing out different individual perspectives and this can prove a difficult process in most cases.
Uniformity does not necessarily mean a singular way of seeing things, but a singular way of getting things done. A team is important and essential in a company because each individual brings his own contribution and his own solutions of getting things done. The power of a team relies in the individual power of each member to think out solutions of achieving the final objective.
Mark Serrianne's statement refers to the fact that if two members of the team think the same way and, thus, at the same solutions, there is no point in keeping both on the team. It is much better to have different ways of thinking things out, for the higher efficiency of the team.
3. In this case, the client and the agency each brought its own resources and areas of expertise in order to be able to get the best out of the campaign. We can, in this sense, discuss a synergy effect that meant that the final pool of resources had a higher value than the sum of the two set of resources.
The client, Cincinnati Bell, brought to the table technical expertise on the product, financial resources, as well as insights on competitive strategy. On the other hand, the agency brought in the pool commitment to communicating with the customer and understanding his exact needs, commitment to understanding the consumer and the entire set of expertise and experience related to design and preparation of the campaign, as well as a significant set of communication tools.
If we look at each part's contribution, it is hard to decide who has the most important role. It is obvious that we are in a situation where the work cannot get done unless each participant plays his part. The client, however, may play the greater role in creating a successful partnership and he can do so through clear specification and constant communication with the agency.
4. Teamwork can indeed foster creativity by the encouragement of each member to lay out his design ideas and his creative solutions on the project. In this sense, at one point, the creativity director will have several creative ideas, preferably one from each member of the team, and thus, a much larger base from which to choose the final idea for the project. In this sense, the synergy concept, the whole is greater than the sum of the parts, comes to life because instead of a set of separate ideas, the creativity director will have a joint pool of ideas to discuss. The key idea refers to channeling the individual positive, creative energies into the achievement of the mission, the overall concept that has been decided upon.
Case 2
1. There were two main market segments for the new wireless phone service that Cincinnati Bell Wireless identified. The first was the midlevel executives segment. For these, the wireless services was equivalent with an increase in productivity, because of features such as e-mail, voice mail or text messaging, all elements that were emphasized and communicated by CBW. Additionally, this market segment required a high level of availability and reliability and the good quality of sound and availability of the service in different zones was communicated as well.
The second market segment referred to the families with a child in college. The key value propositions for this market segment referred to safety and security. Parents, primary users in this case, wanted to secure and control costs. In need of a safe, easy and cheap way of communicating with their children, parents were more or less needless of the high technology required by the other market segment.
2. 1) How often do you plan to use a wireless service?
2) How much weekly time do you spend in the office?
3) How often do you travel on business?
4) How much time do you spend, on average, on the phone?
5) How 'in touch' are you with the new technologies?
6) How often do you use the Internet?
7) What type of cellular phone are you currently using?
8)...
messaging has become a common method of communication in the modern society because of the proliferation of mobile phones and Internet-based instant messaging platforms. Text messaging has permeated nearly every facet of the society including the healthcare sector where medical personnel utilize it to relay patient information. The increased use of text messaging in the healthcare sector is attributable to the fact that medical personnel are increasingly looking for
The text asked for the patient's fasting blood sugar and included the date and time of the message. When patients entered their blood sugar, the system sent a confirmation message. Any results below 70 or greater than 400 were flagged and routed for further intervention by a registered nurse dedicated to the study. Additionally, the patient received appointment reminder messages at 7 days, 3 days, and 1 day prior
There are, however, admitted limits to the study. Firstly, the sampling size was relatively small and from a homogeneous population. There may also be correlational factors that affect the result which do not reflect the causation of higher rates of student literacy who text. Students who are highly plugged in to Internet technology, for example, may be more affluent and thus more apt to have advanced technology which enhances texting
That is because texting also involves the same brain regions and cognitive processes as communicating by telephone that are responsible for the dangers associated with cell phones and driving and combines that risk factor with another additional independent risk factor: visual distraction. Unlike cell phones, which distract the driver visually for only a small percentage of the time when they are being used for verbal communication, texting while driving is
messaging during simulated driving," Drews et al. (2009) study the effect that text messaging has on driver attention spans and response times. The authors studied drivers in a driving simulation to examine how the drivers responded to texting while driving. Their findings indicate that texting while driving results in poor driver performance with respect to attention span and response time. The authors note the their scores, which are some
By not waiting for an answer, though, "S" also deflects attention from the Prague issue. Second, by changing the subject to "oh we're all going to see Judge Jewels aren't we on the Thursday second November obviously" "S" brings up something else before committing to going, perhaps implying she wishes to still remain non-committal about Prague, but also reconfirm their friendship by reminding "A" about Judge Jewels, a social
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