Innovation, design and creativity are essential elements of a competitive advantage for company's services and products. This paper evaluates the impact that innovation, design, and creativity have on the strategy of Hewlett-Packard and Sprint. An assessment of the respective processes, products or services of these organizations is followed by a summary of the research and important findings in the conclusion.
Hewlett-Packard
Innovation and creativity are key aspects of Hewlett-Packard's track record of success. For instance, according to this company's promotional literature, "At HP, we live for the big idea, the next great discovery. 'Invent' is more than a word: it's who we are. Everything we do, we do to make technology more practical, usable, and valuable to our customers" (About HP, 2014, para. 3). Currently, Hewlett-Packard has more than 317,000 employees worldwide (Number of employees at Hewlett-Packard, 2014). An assessment of the various programs in place at Hewlett-Packard shows that the primary factors that facilitate innovation are an organizational culture that supports risk-taking, highly skilled staff, top-down support from management, an emphasis on multidisciplinary teams and using checkpoints to provide focal points for progress (Rivas & Gobeli, 2009).
The top management at Hewlett-Packard is responsible for managing innovation as well as establishing corporate strategy, allocating resources, sponsoring innovation projects, and making other important decisions for the company's direction (Rivas & Gobeli, 2009). In addition, multidisciplinary...
Innovation and pricing are concepts that the manufactures and service providers should focus on. This paper focuses on how value is created on various products and services highlighting on the impacts value addition can bring to the company against the consumer behavior which is the center of focus. It looks at innovation and price variance in different market segments and addresses various reasons for the variances in pricing and the
This acquisition gave Motorola the necessary services to expand their commercial divisions and also sell more effectively into enterprise-wide accounts. The use of mergers and acquisitions at Motorola for gaining differentiation and therefore delivering innovative solutions, freeing themselves from being a purely product-driven company illustrates how this strategy can be effectively used. References Abetti, Pier a (1994). Impact of technology on functional roles and strategies: Illustrative cases in the U.S.A., Japan,
Innovation in recruiting, screening, interviewing and retaining top talent, necessary for company growth, has become a high priority in industries that face perennial talent shortages (Chen, Huang, 2009). Another area of innovation is in defining performance management, in addition to defining strategies for best orchestrating limited resources throughout a company (Appleby, Mavin, 2000). In traditional HRM systems this was often done by trial-and-error (Mirvis, 1997). Today through the use of
While the logistics, supply chain execution, management and optimization along with exceptional control over pricing is what Wal-Mart is known for today, it was Sam Walton who initially defined the supply base as strategic partners (Friedricks, 1995). Being partners, the concept of collaborative supply chain planning and execution could easily drive greater value and lower cost for the core Wal-Mart customer base, the Price Value Shopper (Blanchard, Comm, 2008). According
Innovation in Business Process Management Cordys: Innovation in Business Process Management SWOT analysis identifying the issues facing CORDYS Strengths The main strong point for Cordys is their UNIX programming software, which has made customers more independent of Cordys. The software is strong and has an incredible speed. Cordys has a provision of integrating different languages compared to similar programming software; features have been added to the localized programming software. Cordys' information is well organized.
Innovation and Theories of Management. Managerial Planning and Leading in Organizational Innovation The account presented here is intended to examine the role of innovation in modern business practices. Particularly, this will be examined from the perspective of management and with a focus on the two primary management functions of Planning and Leading. The literature review hereafter considers these functions of management in direct relation to the complex questions pertaining to innovation. Primary
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