Innovation at 24-Hour Fitness
Innovation is important for any business in any industry, yet it is easy to become complacent and to forget about the needs of innovation as long as the money keeps coming in. If a company continues to make sales, pay its employees, and turn a profit for shareholders, investing the time, energy, and resources into effective innovation can be difficult. In a highly competitive industry like that of health and fitness clubs, however, forgetting about innovation can mean losing market share, losing revenue, and eventually closing up shop (Carlson & Wilmot, 2006). The following paragraphs briefly outline some innovative strategies and processes employed at 24-Hour Fitness, a well-known national brand of health and fitness clubs/gyms, clearly demonstrating the impact on the bottom line and on overall organizational success that innovation has (and the damage that avoiding innovation can cause).
One of the major innovations that 24-Hour Fitness has recently implemented is a change in their national telecommunications system, making it cheaper, more efficient, and more effective than it previously was (Ecova, 2012). By hiring an outside auditor and consultant to review their telecommunications architecture...
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