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Organizational Structure:
The structure of the organization plays a key role and ING's organization has sustained it and helped in its expansion this far. Basically then it can be assumed that the current structure is functional with some problems. The views regarding the typical system can be explored first so that the INGs system can be placed better. In the basic framework it seems to be working, and it is better to leave the structure which is working till there is found a very sure alternate. Some things that would be essential to understand would be what work specialization is, chain of command and span of control. These are the basis of any system.
Traditional and Contemporary views of work specialization, chain of command, and span of control
The span of control relates to the number of managers needed at each level of the system, in other words the manager's control of the staff and his or her subordinates weakens with the greater number. Span essentially relates to the number of managers and the number of the people reporting to them in a ratio. The effective span of control, i.e. The number of personnel controlled by a manager may be more in a situation where all the employees performed identical work, but may be less where there is variety of operations and many different personnel who are engaged in various activities are controlled by a single manager. The span of control if less that is a manager controls only a few personnel may necessitate the hierarchy to employ more managers and consequently turn the system into a bureaucracy as it happened with Google which had managers with short spans. (Gitman; McDaniel, 2008)
In the ING, the span of control is clear with the individual units but is not clear in the case where the regional offices of ING at Malaysia are concerned. While the independent country units seem to have evolved a span of control within the country, the regional office in truth has neither the authority nor any span of control that can be specifically seen and this is the biggest problem of the system. (Richard Ivey School of Business, 2008)
2. Five forms of departmentalization.
Work specialization has created a new breed of workers who are specialists in different areas which are departmentalized and these specialists need coordinators and departments are created so that the specialists are grouped into one head and then coordination is thus made possible through a manager for the department. The department in turn would help in the attainment of the overall objectives of the company. (Robbins, 2009)
There are five forms of departmentalization with the departments interacting with each other. These five forms are -- functional departmentalization where the departments are created on the basis of the specialist functions, for example the marketing department comprises of marketing specialists and IT department consist of IT engineers. The departmentalization occurs also on the basis of the product where multiple product ranges may require different departments for the manufacture process. The customer oriented company seeks to handle customers with a separate wing or department called the customer department where the customer is attended to directly, and in modern systems it also includes direct interaction electronically and also the 'Customer Relation Management' processes. (Robbins, 2009)
There could be departments that attend to the geographic peculiarities and these geographic departments are created to handle geographic differences that can occur in different places, for example an exporter from Japan to the U.S. may need to have a department in U.S. that complies with the U.S. laws, has more English speaking staff and recognizes and attunes to the culture of the U.S. The last type is the process-based departments, and is based on the process by which the company provides services. There are processes and procedures to be followed and these are done in meticulous order. Examples are where there are forms to be filled and processing of applications to be done like in insurance and other companies that is based on some process created by law or custom which has to be followed. (Robbins, 2009)
The consultants who submitted their reports saw one aspect of the departmentalization of ING but the complete comprehensive view was not obtained because of the error in seeing the departmentalized view of a company that perhaps does not operate on a departmentalized system at all. The system does not function strictly on the department mode. (Richard Ivey School of Business, 2008)
3. Differentiate, authority,...
This is going to be massive challenges internally as the service levels must be consistently high to meet customer expectations to reduce churn (Cutcher, 2008). If ING Direct can attain this level of internal efficiency then they will continue to grow. Yet this is the flex point of their business model and it has to expand to meet customer expectations and hold churn constant or reduce it over time.
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