Retail Grocery: Industry Strategic Employment and Compensation Analysis
An Analysis of Ukrop's Super Markets
Although Piggly Wiggly was the first self-service store opened in 1916, the first supermarket to open was King Kullen Grocery Company in New York in 1930 (Food Marketing Institute 2004). Today, though, there are over 69,461 supermarkets competing nationally for a share of the American consumer food dollar. In Central Virginia, Ukrop's Super Markets have achieved a degree of success by focusing on providing busy consumers with a wide range of prepared foods, in-store cafes, full-service pharmacies and a prohibition on alcohol sales. This paper will provide an overview of Ukrop's Super Markets and the sector within the North American Industry Classification System in which they compete. An analysis of the number of establishments within the sector, the average payroll and average number of employees will be followed by an assessment of the types of benefits that are typically provided in this sector. A comparison with other sectors of interest will be followed by a summary of the research in the conclusion.
Review and Discussion
Company History and Overview. Ukrop's stores were founded in 1937 by Joe Ukrop and are located throughout Central Virginia today. The 26-store grocery chain is best known for its strong emphasis on prepared foods, in-store cafes, full-service pharmacies, small-town hours (the stores are closed at 10 p.m. And all day Sundays) and a prohibition on alcohol sales (Fisher 1998). According to Scott Ukrop, the vice president of marketing for the privately held company, "We feel like we've got a strong brand, but the question remains as to how to strengthen it. Not only do we need to get ourselves out to our new markets, but there's enough turnover here [in Richmond] that it's just as important" (Fisher 1998:11).
Ukrop's NAICS Classification. The U.S. Census Bureau (2004) reports that the Standard Industrial Classification has been replaced by the new North American Industry Classification System (NAICS); however, several data sets are still available with SIC-based data. Regardless of which approach is used, both SIC and NAICS classify establishments by their primary type of activity. (Zeisset & Wallace 1998). In Ukrop's case, the chain would be classified under SIC 514 - Groceries and Related Products, a component of SIC Major Group 51 - Wholesale Trade -- Non-Durable Goods (U.S. Department of Labor 2002); the new NAICS classification for this sector is: Grocery stores 445110 Supermarkets...
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