More specifically, my goal as a student, for example, is to achieve grades that are as high as possible, which will determine the type of work I will be able to get in my future. As employee, I will strive to reward my employer's trust in me by delivering work of as high quality as possible. As family member, my goal is to spend enough time with those close

Transport Industry Relations in Hong Kong and the Impact of China Joining the WTO The continued globalization of the world has provided a blending of businesses around the planet. The blending has been seen for the most part as a positive event as it allows businesses to expand their customer data bases on a much broader scale. The globalization also provides the opportunity to streamline operations as companies seek out the

Brand Extension The disadvantages of employing brand extension strategy This work compeers and contrasts the merits and demerits of implementing brand extension a s a growth strategy by various firms. This is done by means of practical examples. In the end of the debate, the paper indicates why it is better to adopt the extension strategy as opposed to shunning it due to its numerous demerits. A discussion of the key

Technology and Social Change The Industrial Revolution completely changed the way that human beings live and work. Before the Industrial Revolution, society was dominated by agrarian economies. The Industrial Revolution created a new way of life in which an increasingly large percentage of the population either owned or worked in factories involved in mass production. Populations became increasingly concentrated in urban areas; fewer people worked on farms or owned farms. Instead

Additionally, another class emerged, as a result of the industrial revolution and this was the industry wealth class, that to some degree replaced the aristocratic classes in old school societies, and especially those in Europe. These upwardly mobile individuals though they were few in number had a very large impact on social and economic change in all areas. Wage Economy/Family Economy/Means of Production: The emerging wage economy has had a serious impact

Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands