Individual Product Innovation Proposal Assume organization, familiar, made a strategic decision innovative. (Mcdonald's product line) Identify unknown problems unmet opportunities develop innovative strategy address .
McDonald's has lately decided to become more innovative by adding a healthier product line that includes fruit, salad and vegetables. It has not only added this new product line, but has consistently encouraged customers to purchase them, including by allowing them to add such products to value meals instead of the traditional fries
This paper aims to use the IBDM five-step roadmap to address the creation of an innovative business product, namely the new product line at McDonalds.
Assessing the situation
During the last years, McDonald's has been under considerable pressure from groups and individuals that argued that the products that the company sells are not healthy and encourage obesity. The arguments these groups used included the nature of the products (meat, fries, sweet products, Coca Cola) and some of the policies McDonald's had, such as the free refill and the large quantities.
This type of pressure created a negative PR for the company, especially during a period of time when obesity was a sensitive topic for the American public. McDonald's was accused of starting dependencies at young ages, of everything from sugars to carbohydrates, dependencies that then affected the individuals as they grew up and continued to consume the same type of products.
2. Identify and define problem/opportunity
The problem, as presented previously, had two dimensions: (1) the problem itself, namely the fact that the menu at McDonald's revolved, generally, around products such as fries or sweet products and (2) the bad press and...
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