Impulse Purchases
What form of sales promotion might induce impulse purchasing?
There are several ways in which sales promotions might influence impulse purchasing: placement of the product in a place where the consumer is standing or waiting (the checkout line, for example); next to beverage machines or reading areas (location), or offers that are so enticing the individual cannot believe the price (e.g. only a dollar, 2 months free, etc.).
Determine what forms of sales promotion are more effective at persuading consumers to switch brands.
Sometimes, in the contemporary world, brand loyalty is considered a thing of the past. Depending on what the item is, or its use, many consumers see that brands are mostly identical. For instance, Excedrin is a top brand and sells at a top price; right next to it might be the generic store brand, typically at half the price. The price then drives...
Package size, color, or appeal are also ways of persuading a brand switch.
Determine the difference consumer sales promotion tools and give an example of how each kind has influenced you to purchase or purchase more?
There are a number of sales promotion tools designed to focus on the consumer. From my perspective, the following have influenced me:
Free Samples -- Sampling allows trial and if hooked, a reason to switch brands or seek out new product.
Coupons -- Coupons can be powerful tools to try a product, but they must be worthwhile to cut, save, or use. AA Buy one, get one 1/2 off or free at the neighborhood restaurant is an example in which real value can be had.
Ancillary Products -- Adding certain products inside or with a purchase is a powerful tool -- for instance, food or chemicals when purchasing…
