Improving Group Productivity
The National Call Center for the Veteran's Administration (VA) Education Department employs over 700 people, which can be called upon to answer incoming calls from veterans. Within the four regional offices, there are employees of various positions, including Case Managers, Educational Liaison Representatives, application processors, and leaders who verify compliance, productivity, etc. With all employees being called upon to answer incoming calls, each employee needs to be aware of changes on an immediate basis, which can incorporate over 50 changes on a given day. As a result of work demands on all employees in different roles of the organizational structure, adequate training programs are of extreme importance in ensuring employees are properly trained, contain clear definitions of expectations in the various roles, and support teamwork within the groups to provide for efficiency in operations as well as performance goals and objectives.
A key component to the process is the accuracy, privacy, and the way personal information is accessed and transferred. The Call Center's information system is set up with automated functions that provides information, call back options when call volumes are high, and scheduled call back for callers to schedule appointments, as well as system generated messages with scanning and digital copying options for paperwork (GI Bill, 2013). The veterans are required to provide continually updated information. In the information collection process, information is required to be accurate the first time, every time, therefore how information is received by each employee is extremely important. The privacy of the information, how it is accessed, and transferred can affect the benefits received by the veteran as well as identity theft, etc.
The key issues identified within the VA's Education Department consists of role conflicts within the groups, communication problems among group members, lack of cohesiveness in groups with diverse members, and excessive intergroup conflicts. Role conflict can come in various forms. A supervisor may be a friend and mentor to another employee and forced into decisions concerning the leadership of the employee vs. being a friend, causing a disagreeable situation within the group. Work and family balance can also create role conflicts in meeting family needs conflicting with work hours, causing absenteeism. Employees may be attending school themselves and work hours may contradict class schedules, also causing absenteeism if the employee feels school is more important at the time. The absenteeism of employees causes stress in the work groups in meeting performance demands and may cause a reduction in employee morale and performance with resentments in expectations to pick up someone else's slack.
Communication breakdown in groups causes conflicts with misunderstanding, misinformation, and perceptions. Employees may not fully understand job expectations, which can cause low morale, feelings of frustration, and job dissatisfaction, which in turn causes low productivity. Misunderstanding job expectations causing a waste of time that slows productivity. Misinformation can also cause loss of productivity in having to do corrections that would not necessarily have to be made if information was adequate to start with. Employees may develop their own perceptions if communications are not clear, which causes conflict in expectations required to meet performance goals.
Lack of adequate cohesiveness in diverse work groups cause conflict with misunderstanding other group members, and can cause loss of team spirit and team performance in the group as a whole. Group members may not understand cultural diversity and how to utilize the diverse skill sets to optimize group performance. It can cause members to feel isolated and feel there is no value in the group for them, reducing team spirit. It leads to individual skills not being adequately used and low performance of the group as a whole. It could also cause a high turnover in group members where they don't feel valued and seek the desired value elsewhere.
Excessive intergroup conflict creates competition between groups and causes low productivity as groups compete against each other, losing focus of the corporate mission and goals. The competition between the groups can cause dysfunction, or confrontation among groups that hinders the organization from meeting goals or objectives as well as low employee moral across the organization as a whole. Different groups may not have the same qualities, values, or unique traits and the differences may cause defensive responses to outsiders who offend a group attribute. As a result, it reduces morale among groups and slows productivity.
For recommendations in addressing the problems, individual training, training materials, performance evaluations, and goal setting needs to be a big part of role conflict resolutions. The assessment for training needs should be done in an elaborate, comprehensive, and methodical manner...
Call centers have become a very vital component of business today and employ several million people the world over. Their increasing role and place in operations have made them a target for researchers looking to study operations management. This has been the case in several fields including capacity planning, personnel scheduling, queuing and forecasting. Further, with the advancement of information technology and telecommunications, new challenges have arisen that call centers
Figure 3. Central England Temperature Note: Blue bars indicates changes in CET annual values during the period 1877 to 2006 relative to the average over the 1961-90 baseline period (about 9.5 "C). Error bars enclose the 95% confidence range and the red line highlights decadal variations. Source: UK Climate Projections 2011 at http://ukclimateprojections.defra.gov.uk / content/view/751/500/ As shown in Figure 3 above, the Central England temperature (CET) has increased by approximately one degree Celsius
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