Management teams and other groups play a key role in strategic decision making," Nancy H. Leonard, Laura Beauvais, and Richard Scholl (2005) relate the importance of involving groups in strategic decision making. "These groups include top management teams (Hambrick and Mason, 1984), boards of directors (Forbes, 1999; Pettigrew, 1992), and planning task forces (Van de Ven, 1980)" (Leonard, Beauvais, and Scholl ¶ 2). To effectively manage work groups and decision-making teams, Leonard, Beauvais, and Scholl stress, managers must understand that underlying psychological cognitive styles and social interaction of an individual impact them and their decision making. When mangers better understand the concept of group cognitive style, they may be able to create groups with various strengths based on the composition of group members. When the organization need information from outside the group or the organization, for example, an extraverted group may prove more effective in determining an issue than an introverted group. When time does not a factor in the decision-making process, a perceiving group may more likely submit more alternatives, and potentially a better decision than perhaps a judging group that tends to make a decision quickly without obtaining additional information. (Leonard, Beauvais, and Scholl).
Patron Must be Primary Focus
An affective library system, according to Diane Tobin Johnson (1995) in "Focus on the library customer: revelation, revolution, or redundancy?," ensures components of the system possess intrinsic value will match the customer's needs. A library system that works "...matches the customer to the offerings of the system and evaluates based on the number of matches" (Johnson ¶ 15). For the system to work efficiently, managers need to ensure the patron or user remains the central focus for the services the library provides. According to the Council of the American Library Association, the library profession needs to ascertain who/what organization and/or service provides the best information for the system(s) the patron utilizes. Those who manage the library system also need to ascertain the role(s) the professional fills to best meet the patron's needs. As the staff also keeps abreast of activities and technologies that help encompass refinements of the library's system for information storage and retrieval, the patron will also ultimately benefit (Johnson).
When the objective for the library and/or any other organization centers on customer satisfaction, and management/staff adopt a customer or marketing orientation, success will follow.
The library that best determines the patron's perceptions, wants and needs, and consequently satisfies them through the design, communication, and delivery of appropriate information/services will in turn operate an effective library system. In fact, the basic conceptual framework of the library and information profession mandates that management understand the patron's needs regarding information and activate this understanding (Johnson).
Customers Constitute Core Business
In Jeremy Hodes' book review of Customer Satisfaction Is Becoming Increasingly Important to Libraries, written by Peter Hernon of the Graduate School of Library and Information Science at Simons College and John Whitman, president of Surveytools Corporation, a customer satisfaction research company, Hodes also stresses it to be vital for the patron to be the primary focus. "Customers are now seen as core business" (Hodes ¶ 1). Those who manage the library system need to understand and cater to the patron to provide quality, responsive, library service.
Hodes notes Hernon and Whitman to explain that the following nine considerations prove vital in ensuring library systems are effective:
Understanding customer service; understanding service quality; understanding customer satisfaction; framework for improving service quality and customer satisfaction over time; developing and implementing a service plan; assessing and evaluating satisfaction; using computer technology to conduct surveys; analyzing survey results; and challenges to being successful. (Hodes)
Global Interest in Improving Library Systems Interest regarding library systems is not limited to the United States as the recent report, "Edutech holds UAE's first 'Virtua Integrated Library System Users Meet' in Dubai, confirms. This meeting which stressed the need for major streamlining within the library systems highlighted the benefits of "Virtua Integrated Library System" (VTLS) for users in the Middle East. Best practices noted by other library solutions may enhance the capabilities of the library management system, speakers at the conference stressed. The advantages noted from using VTLS, include user-friendliness, and "integrated functionality, which covers OPAC, cataloguing, acquisitions, serials, circulation and reporting" ("Edutech holds UAE's..." ¶ 2).
SWOT in "Applying Strategic Management to Economic Development: Benefits and Challenges, K.T. Liou recounts that one common strategic management model or process contains a minimum of five extensive, closely interrelated components, which compliment a SWOT analysis. These include the following components...
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