Improvement in an Organization That Can Benefit a Customer
An improvement to the organization, which will benefit the customer
The best porter's generic strategy is the distinction strategy; this will help the business to differentiate its service delivery in some way that will help to attract customers. This will overcome the wave of supernumerary services and challenger access. This strategy is the best because it will allow the company to institute changes in line with the desired technological requirements. At this point, differentiation of products and services will increase entrance obstacles in terms of technology and other technical requirements and thus eliminate the threat of new entrants. In other terms, a distinctive product or service will also attract clients and reduce the threat of alternative or substitute service provision (Henderson, 2011).
The selected strategic business approach relates with the business components. This is suitable because it goes in line with the porter's standard (generic) policy. In this case, the differentiation strategy will apply to the organizational components in a way that will make the products and services offered more distinctive and attractive to customers who visit or access the business outlets. This will be achieved by focusing on the introduction of technological changes. In the acquisition of information concerning products and services, payment, client records, mode of services available, and the schedules established. A card reader will be associated with the website creation: it will facilitate easy membership identification and follow-up. It will give a channel for marketing the company and the products/services offered while providing a means through which products/services can reach many clients, in a short span of time (McLaughlin, Johnson & Sollecito, 2012).
The quality improvement approaches used to implement this improvement, how these approaches are planned, and their effectiveness
The concept of Total Quality Management (TQM) is founded on the guidelines provided by the American management consultants. The business has embraced this concept thus becoming successful in acquiring premium prize of excellence manufacturing. In general, the company has adopted the concept of total quality management in marketing to understand and deliver customer expectations. This exclusive approach seeks to achieve customer satisfaction. Evidently, the company has generated growth in various departments dealing with production and service delivery (Henderson, 2011).
The business process of the company involves access to products and services; this is whereby, the process of retrieving customer records while checking in or out and the payment of accessed services. These processes are slow and confusing because they utilize manual recording procedure. Implementation of TQM will allow easy access of records, through a simple card reading process. Therefore, through website-based record checking, clients themselves may have a chance to locate their information. Reservation or booking of services and review of schedules may be done online and products will be accessed on the website where the process of marketing the business will utilize the easiest online access (Baker & Powell, 2005).
The proposed improvement will employ card reading to deliver products and services as customers access the company's services, right from the entry point. Electronic payment systems will be incorporated in the business, where easily and faster receipt issuing will be facilitated. New clients will no longer need to visit the business physically and acquire what they need; they may only fill out online forms that are downloadable on the website. The main or major hardware components will include a card reader, a server for the website application, a number of computers in the company (Maher, Stickney & Weil, 2008). The employees and a few customers to access predefined data will use these PCs at numerous sites in the buildings. The other hardware is external storage or backup devices for safety of client and the business data.
Various 'software' and 'software applications' will be availed conferring to the purposes desired at the business premise. Because the employees complained earlier of lack of internet connectivity, the business will ensure this is part of the technological change. In addition, the 'internet' will be fully fitted in all reachable areas of the business locations. As discussed earlier, the proposed technology will make it easy to access services through a card reader, and through online service check and new client registration. Through the new technology, the strategic objective of the business, which is to make its products and services distinctive will be achieved through the application of card reading, online marketing and product check, an easy online marketing as well as online client interaction: therefore, this will be in line with Porter's generic strategy (Anderson, 2011).
The selected daily process is the service access through the Internet and client identification and registration process. This call for the stakeholders to devise...
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