A brief description of your chosen business, including the organization’s name, mission, and vision
Apple Incorporated is a US multinational company which designs and makes computer software and consumer electronics. Its most popular hardware products are the iPod, the iPhone and its Macintosh computers. Software developed by the company include its operating system, ‘Mac OS X’, ‘iLife’ creativity and multimedia software suite, ‘iWork’ productivity software suite, ‘iTunes’ media browser, ‘Logic Studio’ audio tools suite, and the ‘Final Cut Studio’ film-industry software and professional audio suite. Further, Apple runs over 250 retail outlets in a total of 9 nations, together with a web-based store that sells its software and hardware offerings (Mirabal et al, 2007).
With time, the company’s organizational mission has undergone a change. The company designs the world’s best PCs, its Macs, together with its operating systems and various professional software solutions. It is the industry leader in the area of digital music with its iTunes store and iPods. Its App store and innovative iPhone have reinvented cellphones, and its iPad plays a pivotal role in defining computing devices’ and mobile media’s future (Mirabal et al, 2007).
Apple’s vision statement may be summed up as follows. The company believes it exists for making great products simply, not complicatedly. It concentrates continually on innovation and believes in the need to control and retain ownership of primary technologies underlying its products, besides only participating in those markets in which it is able to contribute significantly. The company rejects many projects in order to concentrate exclusively on those which are of genuine value and significance to it. It believes in cross-pollination and close collaborations that facilitate innovation in ways other companies can’t conceive of. Also, the company doesn’t compromise on excellence, honestly accepts its mistakes, and has the mettle to effect change. Lastly, irrespective of employees’...
References
Davis, G., & White, C. (2015). Changing Your Company from the Inside Out: A Guide for Social Intrapreneurs.
Dudovskiy, J. (2018, January 26). Apple Business Strategy - Product Differentiation in Design and Functionality. Retrieved September 5, 2018, from https://research-methodology.net/apple-business-strategy/
Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). The Innovative Success that is Apple, Inc.
Mirabal, S. A., Ramirez, E., Schofield, R., & Jones, J. (2007, October 06). Introduction to Apple Inc. Retrieved September 5, 2018, from http://apple1inc.blogspot.com/2009/09/introduction.html
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