He tricks him into believing his lies. Obviously, he hates Othello and wants to destroy him. This is one reason why critics suggest that he is the personification of evil. But just because a character wishes evil and does evil to other characters does not mean that he is any less of a human being. Human beings, Shakespeare shows, are capable of doing evil things. That is one lesson we can learn from Othello.
Another lesson we can learn from Othello is that, as Crouch states, it is impossible to label characters or persons. In other words, one should not try to dismiss Iago as pure Evil just to get around having to deal with him on a human level. By not labeling Iago as a personification of evil and instead looking at him like a human being, one is forced to face an unpleasant fact. That fact is that people can do evil to one another. That evil can be inside of all of us. To say that Iago is the personification of Evil is to say that the Evil is outside of us -- which is not what we learn from the play. The evil that is inside Iago spreads from him to others. Roderigo plays a part in his evil play. Othello begins to act less good and more evil. Cassio gets drunk and into a fight. We see that the evil can spread from person to person. It can be in any of us and in all of us. That is why it is important to see Iago more as a human being rather than as evil personified. When we look at him as a human, like ourselves, we can receive the lesson better. We can be more aware of evil in men and watch to avoid it.
Iago himself states that "I am not what I am," (1.1.65). Here he shows that he is full of lies. He is trying to deceive those around him. What he is on the outside is not what he is on the inside. This is the way many people often are. We fake our appearance so as not to seem worse than we really are. So is Iago the same way. He plans to pose as a friend of Othello ("In following him, I follow but myself") (1.1.58),...
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