¶ … Training
Present an organization overview, including strategic imperatives.
For this part, we choose an organization that has business interests in retail trade. The business is now primarily based in one country -- the U.S., and is an anticipating expansion to other countries. The retailer has a large number of brick and mortar stores to sell products but is now focusing on the enhancement of sales through its online platform.
Hence in addition to the new stores within the country and new countries which the company wants to establish, there is pressure for the employees to adjust to the new and soon more to be used online platform.
The strategic objectives of the company behind this move are as follows:
Generate more revenues by opening up and focusing on a new selling platform -- the online platform
Enhance and increase market presence in the existing markets and increase market share in terms of volume of sale
Make initial inroads into new markets - booth at home and abroad, primarily by focusing on its online trade and business
A summary of the problem/organizational issue
In order to achieve the above, the company has to have properly trained employees to handle the online as well as the collection of data from the customers and the integration of the brick and mortar stores with the online services. The company expects the following things to happen to help it achieve the strategic objectives mentioned above.
1) Help the marketing team in regular collection and analysis of customer data on trends and buying habits stored electronically both at the stores and online.
2) Integrate the brick and mortar stores and the online platform for sale and establish co-coordination between the two modes of sale by linking the supply chain, the inventory and warehousing services and delivery services.
The problem with achieving the above is that the concerned employees are not entirely prepared to take on the challenge presented by the newly shifted focus of the company toward IT-based services.
Among the requirements, the most important are the integration of the supply chain, the inventory management system and the warehousing system and the management of online sale and services and the collection and integration of the data collection from customers.
Hence it is imperative for the company to train and develop requisite skills of the concerned employees so that the company is able to achieve the stated objectives.
Create a flowchart of the process to conduct research and collect data for decision-making
To solve the problem for the company there is a need for training and skills development of employees. It is thus imperative that the top management of the company understand the logic and the requirement for the training. Hence this can be ensured through the proper collection of data and research about the need for the training and present the same to the management (Blanchard & Thacker, 1999). For this process, it is important to create and follow a flow chart for research and data collection to help in the decision-making process. The flow chart and the process to arrive at a decision is described as follows through the following stages.
Statement of the problem: it is important to recognize the problem first. Without understanding exactly what ails an organization, the requisite solution to the problem cannot be found. It is also necessary to identify what is the ideal situation and what how the current operations differ from that ideal. The symptoms and the causes also should be identified at this stage.
In the case at hand, the problem is the lack of adequate training in information technology among the employees which would hinder the organization in achieving the goals.
Defining the Objectives: the particular objectives that are to be achieved from the proposed training need to be identified at this stage. The reasons why this training is necessary and what e-company stands to achieve from this also has to be identified. In this case, the objective is to make the employees develop skills and abilities in the field of IT so that they are able to help the company achieve its objectives related to the enhancement of revenues and market share (Zahid Iqbal & Khan, 2011).
Development of a Diagnostic Framework: At this stage a framework for the entire process of collecting information and conducting research about the problem and the potential solution to the problem. At this stage, one has to conduct research about the type of information that is needed and where and how that information can be found (Royse, 2009). There are also certain assumptions that are to be made at this stage and in this case such assumptions include the existence of a certain degree of ability and knowledge of the employees about handling IT-related applications....
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