HTC
High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the games folks like to play when a new phone comes out is "spot the defect." And in the case of the HTC One X, a small but vocal number of HOX owners have run into a particularly annoying problem with Wifi (Fruin, 2009). We've known that HTC was still tweaking things on the software side, but this one seemed to involve some internal antennae connections. Squeeze a part of the phone, and your Wifi connection improves.
Purpose of Study
This qualitative case study research will examine perceptions of customers take on HTC products, complications that go on with the product and also to find strategies and methods for HTC problems. Specifically, the present study will address: (a) the risks involved with defective HTC products when customers buy them and also lessen these issues with HTC product and (b) to investigate the risk & problems in data modeling process, suggest strategies and methods based on the data.
Problem Background
Being the scrawny new handset in the smartphone world can be daunting, but the Explorer has got a decent amount of hardware to keep it afloat. It essentially runs the Wildfire S. hardware rebodied, but with HTC's intentions to make this their most affordable smartphone yet, aspects like the camera resolution have been turned down to 3.15MP (from the Wildfire S' 5MP unit) for example. Camera on HTC Explorer does not support night mode function and also does not have led flash for camera. No front camera for video calling. Supports only 256K colors. No document viewing function, No folder option for your messages, No user changeable background display only black & white. Battery backup is not as expected. Battery is somewhat of a problem but it's expected with all the features and because one can't put it down! All phones have something that excels over the others, no phone is perfect. A Smart Phone will consume large amount of its battery. I would also recommend you to read the Ways to Increase Your Standby Time on Your Smart Phone.
Research Questions
The central question addressed in this study is: what are the problems that are involved in the HTC products, problems that might hinder customers from purchasing the merchandise and also to find strategies and methods for HTC issues. The following research questions guide this study:
Q1. What are the risks and problems involved in HTC products that are malfunctioning?
Q2. What are the problems and disadvantages of having HTC products that are flawed?
Q3. How do issues with HTC products effect business, customers and employees?
Q4. What are the possible strategies need to be adopted based on the user requirements and risk involved in HTC products?
Importance of the Study
This study is important for several reasons. It is important to understand the to examine the issues that are involved when it comes to HTC products, difficulties that could possibly stand in the way hindering certain HTC products that are involved in the manufacture. It is important to discover certain ways of handing these hindrances and to also look for approaches and systems that could be utilized for successful HTC products. It is vital in investigating the issues and complications in HTC procedure. The study is important in making suggestions regarding the strategies and methods that will help establish a HTC product, also this study is needed in order to try and investigate possible approaches needed to be adopted in order to make sure that the products are more satisfactory. Being the individuals that work in the organization and the customers will more than be the first people to observe directly how the issues that are involved in HTC products. This product is designed to lay a foundation...
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