Verified Document

How To Introduce Business To Social Media Essay

Related Topics:

1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube? It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can use Pinterest and Instagram to promote their products visually on these platforms. The company can use visual platforms to ensure their imagery and logos are consistent with their brand image and identity. Twitter and Facebook use visual and video data, too, but also offer opportunities for verbal discourse. Companies can use these sites to reach new customers, and encourage feedback.

Another important reason to introduce a company to social media is that social media transforms the marketing strategy. What used to be a one-directional marketing message is not multi-directional. The company no longer communicates one way with the customer. With social media, the customer also communicates with the company,...

Companies need multi-directional communication to guide their product development, customer service strategies, branding, and even organizational culture and company policies.
Companies also need social media to have greater control over their reputation. Without being introduced to social media, customers might start leaving bad reviews of products and services. The company needs to maintain a strong social media presence to rapidly respond to customer complaints and resolve them in an appropriate fashion. In other words, social media enables a strong media relations and public relations strategy.

2) Why it\'s not a great idea...

Introducing businesses to social media could have some significant drawbacks. One way social media could be detrimental to a business is if the company has not yet developed a social media strategy. Lack of planning with social media can lead to problems. For example, if social media is used prematurely, the company risks inconsistency in their marketing messages. The company might also not anticipate the ways customers use social media. When customers communicate with companies using social media and the company is not ready to respond or responds inappropriately, the brand suffers. Social media requires constant and…

Cite this Document:
Copy Bibliography Citation

Related Documents

Social Media Marketing
Words: 1137 Length: 4 Document Type: Marketing Plan

Social Media Marketing Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing. Objectives for

Social Media Essay
Words: 4044 Length: Document Type: Essays

Social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles Social

Social Media Marketing Risk in Social Media
Words: 1644 Length: 5 Document Type: Essay

Social Media Marketing Risk in Social Media Marketing Role of Federal Government in Managing Cross Country Transactions Regulation of Customer Transactions through Government Branches Agency Relationship in Social Media Sites Social Media marketing is increasing at fast pace and giving business organizations an opportunity to offer their products to diverse market located all over the world. Likewise, customers are getting unlimited product varieties to choose from according to their need and preference. There are certain

Social Media in the Contemporary
Words: 2288 Length: 7 Document Type: Research Paper

WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must

Social Media-Facebook Media Is an Important Tool
Words: 3494 Length: 11 Document Type: Case Study

Social media-Facebook Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of

Social Media As a Potential Tool in Conflict Resolution a Facebook...
Words: 10855 Length: 25 Document Type: Thesis

Social Media as a Potential Tool in Conflict Resolution: A Facebook Perspective Humans are social animals, and will usually dwell together in communities, based on their beliefs, resources, preferences, needs, risks, and a number of other conditions which may be present and common, affecting the identity of the participants and their degree of cohesiveness. Community In sociology the word community is often used to refer to a group that is organized around common

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now