AustralianHE
'How to Effectively Market and Manage Quality Australian International
Education'
A primary focus for the nearly half a million international students choosing to study in Australia each year seems to be on obtaining a higher education; oftentimes it is because they believe it is an investment in their own future. For the vast majority of these international students the hope is that their education will lead to improved employment opportunities and a higher quality lifestyle, either in Australia, another country, or after they return to their homeland. Interestingly enough, almost half of the surveyed higher education graduates and two thirds of VET graduates were living in Australia, with most either already having been granted permanent residency or hoping to obtain permanent residency status.
Graduates who were working in Australia had a slightly higher level of unemployment than those who returned home, although most were working or undertaking further study. The majority of graduates who were working were doing so in an occupation in the same field they had studied or in a related field, and most of these graduates reported a high level of satisfaction with their job. Graduates working overseas were even more likely to be working in a job related to their qualifications, and reported higher levels of satisfaction than graduates working in Australia. For graduates who were unemployed and looking for work, the most common perceived barriers to finding work were a lack of work experience, not having permanent residency, and a lack of jobs in the graduate's field of study.
Many of these students have traveled to Australia with the dream of participating in Australia's higher educational system and educating these students is deemed as a revenue enhancer for many of the universities and schools that cater to them. International education is Australia's third biggest income earner and Victoria's biggest income earner. However, there are currently a number of changes taking place in the policies that govern how education is provided both to Australia's home students and to international students. The system is seeking continuous improvements and it seems as if the willingness to grow and embrace these changes is paramount to success at this particular juncture.
In developing a quality education program, it is important to look at: prevention of errors rather than correction, identification and elimination of waste, identifying the need to improve inputs, focus on improvement at every step in the process, productivity improvement as a result of quality improvement, understanding of variation and inconsistency, importance of small step improvements, involvement of all academic staff and empowerment of staff and employee participation in the process of improvement of quality education.
It is also extremely important that the marketing of these improvements and qualities is accomplished in a professional, efficient and cost effective manner. One method for doing so is by ensuring that the customer (student) is not only aware of the various improvements and enhancements but those qualities are what the students are actually looking for in a quality educational system. Student feedback is one of the best forms of information we could get when looking for improvements to services and products.
In a nut shell, Australian international education system comprises the following sectors:
. Primary and Secondary Education
. English ELICOS
. Vocational Education Programs
. Higher Education Programs
Important Statistical Data for future Planning:
According to DIAC findings, student visa applications fell by 18.9% between 2008-09 and 2009-10. The decline in student visa applications has coincided with the global financial crisis; escalated concerns about the welfare of international students studying in Australia; the rising value of the Australian dollar; and the introduction of a range of changes to visa processing to improve the integrity of the student visa program. Another concern is that the ongoing college closures are creating uncertainty about the stability of Australian education providers;
There have also been changes to the skilled migration program which have effectively decoupled the student visa program from permanent residence. In 2009-10 the top five source countries for international students (based on visas granted) were the People's Republic of China, India, South Korea, Thailand and Brazil, in that order. A total of 270,499 student visas were granted in 2009-10; of the visas that were granted, 45.8% were to nationals from the top five source countries: There were 382,716 student visa holders in Australia on 30...
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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