Kellogg's Case Study
Q1.Define communication.
Communication is defined as "the transmission of information from a sender to a receiver, via a given medium. Two-way communication involves some kind of feedback from the receiver back to the sender" (Communication 2).
Q2.Describe the key stages in the communication process. You can use a diagram to show the process
The communications process involves a sender encoding a message and transmitting the message through a particular medium. The message is then decoded by the recipient who gives a response in the form of feedback (Kellogg's 2).
What is meant by internal communication? Please give an example.
Internal communication "occurs within the firm e.g. between the marketing and finance departments" (Communication 6). Mass emails sent to all employees about a change in vacation policy or emails sent between members of a corporate work team are both examples of internal communications.
Q4. Describe the problems that could occur with informal communication. Give two examples.
Informal communications are defined as communication methods that "are not officially recognised e.g. A chat by the water cooler" (Communication 6). One of the problems which can occur with internal communication is the rumors and innuendos which may be generated about the company. For example, a rumor might be started that the company is going to merge with another company and many workers are likely to be let go. This can result in a great deal of needless internal disagreement...
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