Hotel Strategy
The first strategy is to promote the spa at the Watermark Hotel. The spa is a key strength and competitive advantage of the hotel. Many new hotels have spas in them, but few hotels have exceptional spas, something the Watermark has. A great spa can help attract both business travellers looking for a break after a hard day at work, and recreational travellers looking to relax (Minnini, 2007).
Spas, like hotels, are differentiated by their branding. Customers identify with the branding of a spa and will seek out this branding when they travel (Borgman, 2011). This means there are two options for the spa at the Watermark. The company can continue with its current branding, which is linked to the hotel, or it can find a spa branding partner, which has an international name in the industry. Such a deal would allow the Watermark to license the spa premises, have a better spa brand, and leave its management to focus on running the hotel and catering side of the establishment. It is recommended that the company focus on building the strength of its own spa brand, so that it becomes known throughout Australia.
The objective of this strategy is to increase domestic visitors by 15% in the next year, and by 30% in two years. There are several reasons for the focus on domestic visitors. The first is that there are more tourists flying through the Gold Coast Airport and increasing flights (NW...
As tourism would surpass rice exports, in being the number one product or service that the nation provides. This has helped the industry to grow, with various tourists from around the globe going to these destinations and then talking about their trips when they return home. Over the course of time, this has caused many of these new travel destinations to increase dramatically in popularity. The information from this
Hotel industry is currently in the middle of its economic cycle. The industry tends to be strongly affected by macroeconomic conditions. When the U.S. slipped into recession in 2008-2009, the hotel industry slumped as well. As Turner (2010) notes, "trading volume fell sharply…lodging operating metrics of RevPAR and ADR deteriorated accordingly." While the economy recovery somewhat over the past couple of years, there are signs now that growth is slowing
Hotel Risk Analysis: The reduction of various kinds of physical and liability risks associated with the hotel business is one of the most significant aspects of managing and operating a hotel. This process of risk management requires risk analysis, which is the process of examining the hotel's risk exposure and developing appropriate strategies for lessening and preventing those risks. This risk management and analysis process also involves developing a program for
Hotel Management Assessment and Recommendation to Resolve Interpersonal Communication Problems at the Griffith Hotel Problem Identification Transcript of Ideal Conversation The Griffith Hotel is a relatively new luxury hotel established in Tel Aviv. The hotel has some experienced and knowledgeable front desk staff, but is suffering an increasing level of complaints from customers regarding the attitude of the staff. An examination of the problems indicates that communication within the department is poor. Problems start
The section will provide non-alcoholic drinks and an environment where Christians can feel like they are in "paradise." This will as a result ensure that the hotel enlarges its target group. By including this, Paradise Hotel will be a suitable destination for all including domestic tourists who will get an opportunity to enjoy their local delicacies as well as a taste of international delicacies. The hotel will feature fully renovated
Hotel as Chain or Independent The Advantages and Disadvantages of Hotels Affiliating with a Brand Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8. The intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. The study
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