Planning such an event when it has not been done before is very difficult and time consuming. Mistakes can easily be made on cost, time, and other issues when people are unsure as to what they should do to create an event that is successful - which could happen because the promotion company is uncertain about putting on such a large event and has questions about many aspects of it. Volunteers and

Role of Conferences in the Strategic Development of the Hotel Industry Case Study of Five Star Hotels in Jordan Jordan has a rich cultural and archaeological patrimony. Many natural wonders and a particularly welcoming people make tourism a natural resource and vehicle for Jordan's economy. Conversely, the Jordan tourism industry has demonstrated poor performance in past few years relative to the volatile political situation in the region. Analyzing both the natural potential for success

Wichit Na Ranong, President of the Tourism Council of Thailand, said: "In a few months there will be a lot of social problems. We need more work for our people. We need the tourists to come back and spend their money, to restore people's livelihoods, otherwise we could be in trouble." As far as the accommodations and infrastructure are concerned the beaches on the West Coast of Phuket were the

International Association of Amusement Parks and Attractions (IAAPA) 319 million people attended Americas 450 amusement parks, which grossed over $9 billion in revenues in the year 2001.1 ("The U.S. Amusement Industry," 2002) Amusement Parks are an essential part of American Life and have been for decades. Theme Parks blanket the country and add an interesting dynamic to the American economy. Many of us can't imagine the world without Mickey

Of course, it becomes a very difficult matter to overcome sparse levels of availability when they are encountered (e.g. In the more remote regions of Western Australia). Taken together, the issues suggest that the impact of availability policy on the use of alcohol may be as heterogeneous as patterns of availability themselves. The reduction of one outlet in an urban area has significantly different meaning and implications than the reduction

Marketing Strategies of the Shanghai Disney Resort Shanghai Disney Resort Brief History and Facts Investments Target Market for the Shanghai Disney Resort Demographic Segmentation Psychographic Segmentation The Marketing Strategies of the Shanghai Disney Resort Product Strategies Integration with the Chinese Culture Product Mix The Major Resort Segments Entertainment and Recreational Facilities Pricing Strategies The Most Potential Customer Segment Why Chinese Market? Promotional Strategies Segmentation for Promotional Campaigns Selection of Promotional Mediums Place Strategies Overall Plan of Shanghai Disney Resort SWOT Analysis a. Internal Environment (Strengths & Weaknesses) b. External Environment (Opportunities & Threats) Failed Market Strategy Successful