Hot Rod
Car Enthusiasts
What will future hold for the hot rod and all those who love them so dearly?
The car has been long an emblem or icon of freedom. With the invention of automobile and later the mass production of the car, the lifestyle for the average American definitely changed. No longer was anyone tethered to the location in which they were raised. People were now free to explore, in comfort, the world at large. It didn't take long at all for the car to become integrated with all facets of popular culture. However, various subcultures also developed right along with the automobile. One of these subcultures also found another form of freedom -- freedom of expression.
After WWII, the United States developed a strong middle class. In fact, this was arguably the strongest middle class in all of history. As a result of this development there were literally millions of Americans with a significant amount of disposable income available to them. One trend that developed among a certain subculture was to customize, tweak, and reengineer their cars. Some did it to personalize their automobiles while others were seeking to increase performance; mainly speed. Members of this subculture ranged from the hobbyist to the full-blown fanatic and everything in between.
This trend has continued and most likely even expanded in the present day. The custom car parts and service industry have exploded and contribute...
" (Walker, 1999) the gas crisis caused that particular market sector to almost completely vanish, and the need for increased efficiency shifted power in the automotive industry away from designers and into the hands of engineers. Detroit tried one last time to introduce small cars to the American public, but this attempt was far less successful than all others before it. GM created the Chevrolet Vega, and Ford had the
This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well. The greatest opportunity for a small business, like Sweet Grass, is to focus on what they do best and serve a niche market. Sweet Grass isn't trying to be the largest dairy producer, with an all-encompassing product
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