HOG
There are many opportunities for Harley Davidson moving forward in the motorcycle industry. Historically, Harley Davidson has sold most of its bikes in the United States and has enjoyed success almost exclusively in the heavyweight and superheavyweight categories. This leaves a lot of opportunity for Harley Davidson to capture other markets, if it can find the right branding and niches. There are also internal opportunities to lower costs and improve quality, both of which could increase profits at the company at least in the short run.
Lehman Trikes represents one of the opportunities that Harley Davidson faces (Looney & Ryerson, 2011). The trike industry is a niche part of the motorcycle industry, wherein Lehman offers parts and kits for converting existing motorcycles into three-wheeled motorcycles. This industry is likely to remain niche, despite some promising growth from motorcycle enthusiasts. From Harley's perspective, the deal represents a couple of opportunities. The first is that it gives them another outlet for parts sales, where Lehman would simply be a retailer of sorts as people seek to convert Harley bikes into three-wheelers using Lehman kits. Having Harley on board helps lend legitimacy to the kits, and working with Lehman provides Harley with an opportunity to capture revenues from the conversion of its bikes into three-wheelers (Huze, 2010).
For Harley the second opportunity that relates to the Lehman deal is the potential of the trike industry niche for development by Harley Davidson. Once Harley develops the parts and technology for trikes in-house, it will have the ability to sell kits on its own, or even to develop its own line of trikes. It stands to gain from Lehman, therefore, the technological capabilities to compete in this industry for itself, something that occurs a few years after the initial deal (Huze, 2010).
In general, this is the approach...
Harley Feasibility Study -- Harley Davidson 1957 Harley Davidson Harley Davidson Company has a long history of building motorcycles that have worked to actually shape culture. Its product positioning is admired by companies in most industry and most strive to develop the levels of brand loyalty that Harley has achieved. However, the company has also been negatively impacted by the recent economic downturn and is working through a rebuilding phase as market conditions
The younger crowd may be more attracted by the dangerousness of the bikes and by the sense of adventure involved. Older groups seek a certain return to youth and show an adherence to the idea of freedom. The motorcycle at one time had the aura of an outlaw lifestyle, as noted, an image that the company has not sought and often seeks to counter. Still, that image remains strong
Harley Davidson has an expanding business in the U.S. with many full service dealerships. The company believes in marketing and promotions and hence puts up much hard work for the purpose ranging from publications to special events, rallies, advertisements and public associations. The Harley Ownership Group (HOG) and Buell Riders Adventure Group (BRAG) are a part of the Harley Davidson responsible for promotional activities. For the cause of expanding its
Opportunities: The Harley-Davidson company stands to gain a significant share of the market by appealing to female consumers, if it uses marketing research to craft a successful promotional campaign. Threats: The main threat to a successful marketing campaign to attract female consumers come from competitors that already market to females, especially Japanese motorcycle manufacturers and the Italian company Vespa. Creative Strategy Communication objectives include promoting the Harley Davidson sportster as the motorcycle of
Strategic mergers and acquisition The company can form strategic mergers and with companies that offer related and complementary products and services. The aim is to synergistically acquire some strategic advantages that may boost its sales. E-marketing, e-commerce and e-business The company can employ e-marketing-commerce and e-business to boost and streamline its marketing function, sales functions and logistics respectively. Recent Corporate governance issues and how they ought to be handled by Harley Davidson Restriction on dealer
Harley Davidson is somewhat hamstrung by a narrow product range and demographic, but there are some good opportunities for the brand. The biggest opportunity lies with the millennials. HD is a brand that relies on a long-term relationship with its customers to drive revenues, and this occurs over a 20-40-year period in their lives. The company's recent run of success was based on the baby boom generation, and while that
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