Michigan Auto Show: History
Early History
The history of the Michigan Auto Show (now re-named as the North American International Auto Show) dates back to 1899 when it was held for the first time as the Detroit Auto Show in Detroit. The credit for organizing the earliest Detroit Auto Shows goes to William E. Metzeger who dealt in bicycles before becoming associated with the auto industry. ("Zacharias"). Metzeger had traveled to England in 1895 to attend the world's first auto exhibition and returned to Detroit to become its first auto dealer. (Ibid.)
In 1899 Metzeger and an associate formed the Tri State Sportsman's and Automobile Association and leased the Light Guard Armory in Detroit to organize a hybrid exhibition of sporting equipment and automobiles. At the first show, the major attractions were big-game trophies from Africa, fishing tackle and assorted sporting equipment, rather than automobiles. Metzeger was the only auto dealer in Detroit at the time and he placed two steam mobiles and two electric cars in the exhibition as an advertising gimmick. (Ibid.) In order to demonstrate the power and speed of his cars, Metzeger ran them on specially developed sets of rollers that were equipped with dials. The Detroit public was fascinated by the demonstration, besides 200 sportsmen who attended the exhibit. The show was a resounding success and took off. It was repeated in the next two years with a dog-show thrown in for added appeal.
The First Exclusive Auto Show (1902)
By 1902, the auto dealerships in Detroit had grown to five and the Tri state group decided to hold an exclusive auto exhibition. This also marked the informal beginnings of the Detroit Auto Dealers Association (DADA). Metzeger was still the dominant exhibitor at the show and displayed his electric and steam vehicles including electric cars like Waverly and Columbia and steam cars named Mobile and Toledo.
The year 1902 also saw the start of an automobile club in Detroit with a membership of 30. This was the time when Henry Ford formed the Ford Motor Co. And the Detroit Motor Co. was reorganized as Cadillac...
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