Chronology of the Internet's Development
When the internet search titan Google stated a "mission to organize the world's information and make it universally accessible and useful," this vision statement encapsulated both the scope of the company's strategic objective, and the supremacy of the online age in modern society. Founded in 1998 by Stanford University Ph.D. students Larry Page and Sergey Brin, Google has since emerged as the global leader in the facilitation of online advertisement, e-commerce directories and, of course, internet search capability. Instantaneously locating the information cited above was made possible via Google's immensely powerful search engine, a fact which only serves to emphasize the possibilities to be derived when a successful company develops a strong identity within the arena of e-commerce. The concept of "universally accessible" knowledge is quite novel within the confines of human civilization, and yet Google's ubiquity in the exchange of goods and services leaves one with the sense that this once-impossible goal is now eminently attainable. Since its founding, Google has derived the vast majority of its revenue from dominating the realm of online advertising, as the overwhelming majority of modern consumers rely on the search engine to locate products they wish to procure.
1. Google, Inc. "Form 10-K, Annual Report, Filing Date Jan 26, 2012." Retrieved from Securities and Exchange Commission website.
During the internet's conceptual infancy the idea of establishing a network of computer users was purely strategic in nature, as researchers from the U.S. Department of Defense and their counterparts abroad worked to develop instantaneous communication via electronic computing. Soon afterward, however, a glimmer of the commercial opportunities waiting to be unleashed was seen, as the prototype ARPANET was used to facilitate the sale of cannabis between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology. This exchange of goods for legal currency was widely regarded as the "seminal act of e-commerce,"2 a phrase coined by author John Markoff. During the early 1980s a number of initial forays into experimental e-commerce activity were made in European nations, including the advent of online ordering via the French Minitel telecommunication network in 1982. Soon enough California led the way in terms of American legislative response to e-commerce,...
Ecommerce Although everyone seems to understand that ecommerce can be used to bolster ecommerce sales, a study by the Harvard Business Review found that only 12% of businesses feel that they are using social media effectively (Mills, 2014). There is some debate about the usefulness of social media in terms of direct marketing campaigns but no one seems to debate its utility as an extension of customer service or building brand
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