History Of Personal Computer
Ceruzzi, P.E. (2010). "Ready or not, computers are coming to the people": Inventing the PC. OAH Magazine of History 24(3), pp. 25-28. Retrieved from MasterFILE Premier database.
In late 1974, a young Boston-based electronics engineer read an article in Popular Electronics about small personal computers. He showed the article to a friend, Harvard undergrad William "Bill" Gates III, and the two soon formed a company to write software for an industry that was still in its infancy. The history of Gates' company, MicroSoft, is well-known; the purpose of Ceruzzi's article was to put the development of the personal computer into historical context. The early 1970s were a time of economic downturn in the U.S., following more than two decades of growth and prosperity. Environmental concerns were beginning to gain public attention. A war in the Middle East contributed to a gasoline shortage. Americans began to lose faith in the political system with the scandals surrounding Watergate as well as Vice President Spiro Agnew. The computer industry was dominated by IBM Corporation and was geared toward governmental and scientific uses. Despite seemingly overwhelming odds, young entrepreneurs like Gates prospered.
Ceruzzi begins the article with a description of a newsstand in Harvard Square, famous for more than half a century for its expansive stock of magazines and newspapers representing myriad interests and global origins. As the author points out, however, in today's internet age, with twenty-four hour access to news feeds and the World Wide Web, the prospect of visiting Out-of-Town News is much less exciting. For journalists, writers, editors, photographers and artists, there are fewer print markets available to showcase their work, but a great number of virtual markets. The personal computer can provide new ways for artists to create their work as well as new ways to get it into public view. Writers and artists who limit themselves only to print publications may find they are limiting the exposure of their work. Those who embrace new technology and its place in the market will find...
McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now