Not only were they able to create unique typeface of their own, but they were also able to minimize the time commonly used in rendering mechanical drawings of each letter. This was because all of the drawing is accomplished on the computer (Thornton, 1996 para 8).
Graphic designers used a variety of methods in creating their own typeface designs. They would sometimes combine two existing type forms to create a hybrid font. At times, they would disregard some portions and weight of letters' harmony and manipulate it thereby creating shapes to produce barely recognizable letters (Thornton, 1996 para 8).
These younger designers utilize every possible ways of creating their own designs of typefaces because they believe that typography is not effective in communicating the information anymore.
They stressed that typeface alone could already express various emotions and feelings, that is why these designers believe that it is not important that the texts can be read clearly. What is more significant is the fact that the letters could express newer styles and attitudes (Thornton, 1996 para 9).
At first, a lot of criticizers see the designers' unique typefaces as 'garbage' but when the public and the consumers acted like they liked the idea; it became popular in a way that major publications have started using it too. Major corporations did not have any choice but to follow the trend and use the same style of creating unique fonts or typeface (Thornton, 1996 para 9).
Changes in Equipments
Along with the changes that were happening with the texts or font types, the very sources of such fonts were also having extreme improvements. Before, typewriters were the only available material for typesetting and/or producing texts that will be used in the designs. Then came the computers. With the computer, texts are seen in various forms, sizes colors and styles. After the computers, various software and programs were initiated.
With series of software, designers were able to make their own niche in the world of graphic designing. With software, designers - students and professionals alike - were given democracy to access special tools and programs needed for their own designs. As a result, there has been an increased appreciation of good design that has actually benefited graphic design instead of weakening its professionalism (Thornton, 1996 para 15).
Nicole Hickman, one of the prominent graphic designer and production nowadays disclosed the most recent software or program now being used in graphic designing, and this is the use of Postscript.
Before, things that were done with special equipment, or not done at all. With Postscript imaging technology, the ability to set type to an unlimited size without degradation of the quality of the type outlines made typositor machines a thing of the past. As Macs became more advanced and faster, and software like Adobe Photoshop, Quark and Illustrator made it possible to do more complicated layouts and composition incorporating photography and type effects, things that would have been too expensive to produce in the past became a matter of course..." (Hickman)
Change in Graphic Design Education
Going back to the early years of graphic designing - during the early parts of 1960s, teaching-school-based designers would never touch or highlight advertising as part of graphic designing. However, this attitude gradually changed as the younger generation of art directors serve as the professional leaders. This is because these new generation of art directors studied and were trained in design schools and universities (Alessi, et.al. 1991 p 34).
As a result, advertising became more connected with the designers rather than those marketing or sales people. In the same manner, the line that divides the art directors who created advertising and those who called themselves graphic designers became very thin. It eventually came to a point wherein the advertising agencies put up design sections while the graphic designers adopted the Japanese method where there is little difference between independent art directors and graphic designers (Alessi, et.al. 1991 p 34)
Slowly, the education for graphic design evolved with the new technology and a new focus from the faculty. One of the most noticeable changes was the addition of decoration for printing to visual problem-solving that createed industrial and corporate identity depending upon the look of their publications. Teachers concentrated on educating the aspiring designers on creative research focusing on experimental visual solutions to problems in communication rather than emphasizing vocational training (Alessi, et.al. 1991 p 34).
Before the computer cam into prominence,...
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