He described how the creative design element had become increasingly separated from the work of executing drawings. The fragmentation of shop floor jobs was, according to Cooley, paralleled by fragmentation of the job of the designer/drafter. Until the 1930s, drafters in Britain were responsible for designing a component, stress testing it, selecting materials for it, writing the specifications, and liaising with the shop floor and customers. But starting in the 1930s, these functions were progressively broken down into separate jobs and taken over by various specialists, such as stress testers, metallurgists, tribologists, methods and planning engineers, and customer liaison engineers, leaving drafters with only the job of drawing (3D Systems Corporation, 2001).
In effect, in the Britain of the 1930s, drafters filled a general-purpose professional engineering and design role. As the whole process of design became more complex, the role of the drafter was split into higher functions -- the specialists Cooley mentions, together with University graduate engineer designers -- and lower level jobs -- principally, drafters and support technicians. Cooley criticized the whole process of specialization and division of labor, which he termed fragmentation, on which the industrial development of the past two hundred years has been based. He writes nostalgically of the millwright who "was capable of repairing any machine in the plant in which he worked. He could predict the failure rate of bearings, select the material for new ones, and in most cases manufacture them himself." By contrast, he argued, "CAD tends to de-skill the designer, subordinate the designer to the machine and give rise to alienation. Indeed, most computerized design environments begin to display those elements which are regarded as constituting industrial alienation, in particular powerlessness, meaninglessness, and loss of self and normality" ( 1987, p. 40).
Chapter Three -- Results and Findings
Evidence supporting such views was provided by Chris Baldry and Anne Connolly on the basis of a study of seven leading CAD users in Scotland in the early 1980s (Lester, 2008). They found that much CAD work was repetitive and routine, involving details and enlargements of existing designs. Groups of drafters often worked on the same drawing, and few operators had the satisfaction of producing a complete drawing themselves. Operators had lost some elements of control over their work. The CAD system produced all drawing, labeling, and dimensioning in a standard format. Indeed, standardization of design is often a direct consequence of CAD use because CAD works most effectively if a library of standard parts and components is constructed in the computer's memory. Similarly, Kaplinsky (1982, p. 110) found that operators and management agreed that CAD reduced the skill component in drafting because it removed the craft elements associated with individually tailored layouts and lettering.
McLoughlin (1989), however, challenged Baldry and Connolly's findings on the basis of his own more recent case studies. While Baldry, Connolly, and Kaplinsky had cited the loss of manual craft skills in drawing as evidence of de-skilling, McLoughlin found that the new mental skills needed to use CAD usually compensated for the loss of manual skills. In response to the standardization argument, he pointed out that design is, in essence, a three-stage iterative process of basic conceptualization, analysis of design options, and detailed design and drawing. Most of the CAD systems in use in Britain are drafting systems, essentially electronic drawing boards serving only the third phase. They enable users to manipulate two-dimensional drawings and annotate them. CAD systems are "shape processors" analogous to word processors, which aid writers but do not reduce the need for writing skills. In addition, McLoughlin notes the increasing use of modeling systems that support more directly the earlier, more creative phases. Computer models act as malleable databases from which drawings can be extracted and displayed. They allow designers to consider several design options in some detail before deciding on a final design. They can also provide data for downstream activities such as production and thereby eliminate a great deal of routine work in recopying drawings. According to McLoughlin, "Drawing by conventional means utilizes a number of craft mental skills in manipulating the pencil, and involves a direct relationship between the thought of a user to 'draw a line' and the act of drawing." When CAD is used, "The craft skills used in actual drawing are eliminated as lines of perfect quality and weight are drawn automatically by the system. The relationship between the user and the drawing...
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