The author of this brief report has been asked to engage in a critical analysis of two main components to the typical operations of a business. The two specific organizational facets that will be mentioned in this brief essay are marketing and finance in a hierarchal organization. These two very important topics will be linked to organizational theory along the way. Indeed, the linkages and pathways that link finance and marketing worth the organizational body of knowledge are significant and well-studied. With that, there should be a focus on more modern iterations and versions of the theory. While there are many other important parts of making the proper strategic decisions and keeping an organization in good standing, the importance of marketing and finance to a firm and its organizational strategy cannot be overstated.
Analysis
True to what was referenced in the introduction to this report, the first of the two primary topics that will be covered would be marketing. It is commonly known within the scholarly body of knowledge that there are some very important aspects to marketing for many to most firms. Two of the more important concepts to take to heart would be differentiation and what gives a firm a competitive edge from a marketing standpoint. Indeed, there has to be the duality of what makes a firm different and how that difference gives the company an edge. That advantage can come from any number of sources or a combination of the same (Munteanu, 2015). Just a few examples would include elite materials, low price point or some sort of coolness appeal (Datta, Ailawadi & Van Heerde, 2017). A good example of the latter would be Apple and their range of products (Sundar, Tamul &...
References
Ayyagari, M, Demirgüç-Kunt, A, & Maksimovic, V 2011, 'Firm Innovation in Emerging
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Quantitative Analysis, 46, 6, pp. 1545-1580, Business Source Premier, EBSCOhost,
viewed 15 August 2017.
Bozhiday, I 2016, 'Definition of the notion "competitive strategy" and its place in the
management hierarchy strategies', Traektoriâ Nauki, Vol 2, Iss 1 (2016), 1, Directory of
Open Access Journals, EBSCOhost, viewed 15 August 2017.
Datta, H, Ailawadi, K, & van Heerde, H 2017, 'How Well Does Consumer-Based Brand Equity
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