Four years of university can't compare to an internship at an actual agency and "Whipple" is as practical as an internship, as Sullivan outlines the real way potential employees get jobs at ad agencies.
So heralded is this book, that it has most recently been updated and offered up in a new edition. Included now are current campaigns and an easy-to-follow suggestions and guidelines to the day-to-day operations of an ad agency.
He clearly delineates between print, TV and radio and how the creative process differs with each. Self-confidence in creations is clear; Sullivan devotes two chapters on maintaining the integrity of an original ad - and how to get around client comments like, "make the logo bigger."
He is never without a sense of humor, as evidenced...
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