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Herzberg's Two Factor Theory: Applications Term Paper

Once it is ascertained that these hygiene factors are met, organizations can begin to work on the motivation factors, which will really improve productivity for the long-term. "People are most deeply motivated by work that stretches and excites them while also advancing organizational goals" (Levinson, 2003). Praise and recognition and growth and advancement opportunity are powerful motivators (Nelson, 2002). However, the daily grind of a telesales employee's tasks can be mind numbing.

Therefore, the organization will be challenged to make the work exciting and rewarding for the employee. In addition, there should be the ability to move up within the organization and hiring from within, even into other departments such as customer service or outside sales, should be common. and, lastly, a formal recognitions and informal recognition program should be put into place. Daily 'atta boys' are a powerful motivator, as are monthly, quarterly or annual recognition public events. With these programs in place, the telesales organization will not only see a dramatic increase in productivity, but in sales revenue as well.

References

Buhler, P.M. (Dec 2003). Managing in the new millennium. Supervision, 64(12). Retrieved November 6,...

(Summer 1995). Employee motivation. Management Quarterly, 36(2). Retrieved November 6, 2004, from Business Source Premier database.
Frederick Herzber g. (16 Oct 2004). Retrieved November 6, 2004, at http://en.wikipedia.org/wiki/Frederick_Herzberg.

Gawel, J.E. (Jan 1999). Herzberg's theory of motivation and Maslow's hierarchy of needs. ERIC Digest. Retrieved November 6, 2004, from ERIC Clearinghouse of educational Management database.

Herzberg, F. (Jan 2003). One more time: How do you motivate employees? Harvard Business Review, 81(1). Retrieved November 6, 2004, from Business Source Premier database.

Levinson, H. (Jan 2003). Management by whose objectives? Harvard Business Review, 81(1). Retrieved November 6, 2004, from Business Source Premier database.

Motivating teachers for excellence. (No date). ERIC Digest. Retrieved November 6, 2004, from ERIC Clearinghouse of educational Management database.

Nelson, B. (Nov 2002). Forget money, load on the praise! Bank Marketing, 34(9). Retrieved November 6, 2004, from Business Source Premier database.

Herzberg's Two Factor Theory: Applications for a Telesales Workforce

Sources used in this document:
References

Buhler, P.M. (Dec 2003). Managing in the new millennium. Supervision, 64(12). Retrieved November 6, 2004, from Business Source Premier database.

Creech, R.M. (Summer 1995). Employee motivation. Management Quarterly, 36(2). Retrieved November 6, 2004, from Business Source Premier database.

Frederick Herzber g. (16 Oct 2004). Retrieved November 6, 2004, at http://en.wikipedia.org/wiki/Frederick_Herzberg.

Gawel, J.E. (Jan 1999). Herzberg's theory of motivation and Maslow's hierarchy of needs. ERIC Digest. Retrieved November 6, 2004, from ERIC Clearinghouse of educational Management database.
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