The researcher will observe whether they are male of female. No other demographic data will be gathered. All of the respondents are potential customers, regardless of demographic data.
Analysis and Methodology
The researcher will stand on a busy street corner and approach passers by. The question, "Which do you prefer Hershey or Tootsie Roll?" will be asked. This will be followed by the question "Could you tell me why?" Their responses will be recorded on a data sheet by the researcher. Responses will be entirely voluntary.
This is a quantitative study. Data will be analyzed using descriptive statistical techniques. The hypothesis will be considered to hold true at a p value of .05. This technique will be used for the primary research question of which respondents prefer. The research question of "why" will be recorded in short phrases on the data sheet. The number of similar responses will be tallied and analyzed using frequency distribution.
Conclusions and Summary
The results of this study found that more people preferred Hershey's. Therefore, the hypothesis that respondents...
Tootsie Roll Corporation Everyone knows that iconic brand. It is the Tootsie Roll, one of America's favorite chocolate candies. The company was originally started in 1890 by Leo Hirshfield, making the company over 116 years old (Kesling, 2012). Throughout its long history, there have been little changes to the classic recipes. Yet, is it time foe a change? With Halloween rapidly approaching, Tootsie Roll is in good form. This time of year
Annual reports for two rivalry U.S. Public companies have selected two public companies from the chocolate industry, Tootsie Roll and Hershey. Tootsie Roll was founded at the end of the 19th century by an Austrian emigre who started producing a chocolate, chewy candy named after his five- year- daughter. The company expanded and today it is one of the largest candy companies in the United States. Headquartered in Chicago, it has
The logical move for Nestle will be to move back into its old, traditional lines and reestablish its most popular brand in its original sense. The have already readopted their original slogan for the Kit Kat brand after abandoning it in hopes of refreshing the image. Their best moves in light of the competition is to match the cosmetic variety in their product lines that their competitors have succeeded with.
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now