The researcher will observe whether they are male of female. No other demographic data will be gathered. All of the respondents are potential customers, regardless of demographic data.
Analysis and Methodology
The researcher will stand on a busy street corner and approach passers by. The question, "Which do you prefer Hershey or Tootsie Roll?" will be asked. This will be followed by the question "Could you tell me why?" Their responses will be recorded on a data sheet by the researcher. Responses will be entirely voluntary.
This is a quantitative study. Data will be analyzed using descriptive statistical techniques. The hypothesis will be considered to hold true at a p value of .05. This technique will be used for the primary research question of which respondents prefer. The research question of "why" will be recorded in short phrases on the data sheet. The number of similar responses will be tallied and analyzed using frequency distribution.
Conclusions and Summary
The results of this study found that more people preferred Hershey's. Therefore, the hypothesis that respondents...
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