However, it cannot remain as it is in the peripatetic world of fashion and still draw attention.
What are the implications of broad diffusion and adoption of this innovation?
Very broad diffusion would result in the 'death' of the bag, even the death of Hermes; given the lack of diffusion of the brand in society is the point of owning the bag. Knock-offs and fakes are extremely common, to the point that many fashion magazines run articles on how to spot a fake Birkin.
Because of its waiting list, from a typical expensive Hermes bag, "Birkin has become a cultural emblem of elitism, privilege and celebrity" (Givhan 2004). One store put up a sign: "The Wait Is Over. Get Yours Now" (The wait list is over, 2011, Glamour). With the elimination of the waiting list, the Birkin's elitism has dimmed, but another bag will likely take its place, given the need for the elite to communicate their status to the world. The decline of the Birkin was associated with the decline in the economy and backlash against ostentatious wealth, but given...
Thus it was confidence ebbed that had ebbed actual income. The Hiscox Wealth Review of 2009 found: "The recession has left its mark on the psyche of the Working Wealthy with a lack of confidence impacting their perceptions of wealth and appetite for risk. Whilst two in five (41%) say the recession has not had an impact on the amount of money they have to spend, almost an equal
For instance, one of those interviewed had a counterfeit Louis Vuitton bag whose value she claimed was £40 (Howie). A real Louis Vuitton bag goes for no less than £1,900. Thus as Howie correctly points out, this particular customer was able to get something that resembled the real thing for a price "almost 50 times less than the price for a similar bag by the designer." It is also
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