A stop-smoking hotline is listed with a toll-free telephone number. Links to sponsoring organizations like the Centers for Disease Control allow visitors to read more, and a "Get expert help" section invites viewers to use instant messaging to communicate with a "National Cancer Institute smoking cessation counselor."
Technical/Design Characteristics
Illustrations are used sparingly. No negative illustrations such as those depicting lungs decayed by cancer are included, keeping the imagery on the Web site positive and inoffensive. Most of the illustrations included on smokefree.gov are photographs depicting men and women exercising and enjoying the great outdoors. The images refresh themselves often, like a slide show. The smiling faces on the models imply that quitting smoking will make anyone feel healthier and more alive. Inclusion of people from various ethnic groups in the smokefree.gov photo database is helpful in reaching a broad audience. Background of the Web site is white, and no distracting or extraneous pictures are used anywhere on the site.
Headings
Headings are used frequently but judiciously, usually as hypertext links to a new subject.
Font
Font is ten point and easy on the eyes; no fancy lettering is used and the font also remains consistent throughout the Web site.
Graphs
Graphs are included on smokefree.gov but only if the reader chooses to input information about his or her smoking status, age, weight and gender. The graphs compare smoker vs. nonsmoker risks of death, and can offer some compelling motivation to quit.
Navigation
The smokefree.gov Web site is easy to navigate because the frames accompany each page. Frames include link to the home/front page and to all other subject headers so that users can move around the site easily. Also, a bottom frame on each page offers external links.
One main navigational issue with the "Online Guide to Quitting" is that the document does not flow. The reader must click on each section from the main content menu, and cannot click "next" to leaf through pages successively as with a book. Instead, a reader must...
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