Health and Health Promotion
According to Public Health Agency (2001), Health is an ingredient of life that enables individuals to be independent socially, and live economical lives. Health is a concept that emphasizes social and personal resources. All action directed towards health, social and economic development should aim at providing human needs including peace, basic needs, and access to basic human rights. Understanding all the fundamental requirements of health will help in understanding health and the need to provide these fundamentals because the fundamentals are essential to human beings. Health affects the social, mental, and spiritual being of an individual. Precisely, health means being physically healthy and sane influencing the individual to act in a way that promotes health
Health promotion is the practices of ensuring people have complete control over the fundamental needs of health, leading to improvement of their health. Health promotion is a concept and set of guidelines addressing health challenges globally including communicable and non-communicable diseases, and human development and health issues. This promotion aims at harnessing people to take action in order to gain control over fundamental needs of health and positive change. Health is an achievable goal. It is the only challenge faced worldwide. In order to terminate poverty, increase education, and employment opportunities, the economy should improve. Improving economy will improve the health and well-being of individuals.
Perception of health by an individual is according to their experience of harmful health. This means that an event of ill health leads to appreciation of health. People who have not experienced ill health take health for granted. The overall understanding of health concept constitutes ground for health promotion, and health promotion is everything that may improve the health of a society. Health is a subjective situation that varies from situation to situation, understanding this will enhance health management in complex situations. In a bid to explain health and health promotion, several theories have developed. Let us look at two of the theories of health promotion.
Theories of Health Promotion
Social cognitive theory
Bandura (1998) advanced this theory in 1963, initially referred to as the theory of social learning. This theory deals with concepts of behavior to understand the changes in behaviors. In this way, the theory shows the relevance in health communication. In understanding behavior, the theory provides ways of researching into new behaviors in health education. The theory explains how people acquire and maintain certain behaviors, and subsequently provides ways of prevention strategies. Environment, people, and behavior affect behavior change. Bandura (1998) explains that environment exists in two forms including social and physical forms. The social environment includes friends, family members, and colleagues.
The physical environment includes the size of a room, the ambient temperature, and availability of certain foods. The environment and situation provide the basis for understanding behavior. In this case, situation is the cognitive or mental representations of environment that may influence behavior and behavior change. The three factors people, environment, and change are constantly affecting each other. The environment affects the behavior through the three factors. The three factors affect behavior and influenced change (Bandura, 1998).
The theory explains the behavior through a three-way approach where individual factors, environmental factors and behavior continually interact to enhance behavior adoption and change. Different people have different capabilities of learning behaviors from other people. Some people may resist behavior learning while others will reciprocate to the behaviors by incorporating them and becoming part of them. Some behaviors are negative, and they add no value to health patterns. Self-efficacy, determinism is key concepts from this theory.
The way people behave reveals certain actions that some people learn by observing and watching what other people are doing. In turn, they receive the actions and reinforcements. The theory of social cognitive is relevant for designing health education, and health behavior programs. The theory explains how people acquire and maintain certain behavior changes. The theory can provide the basis for intervention strategies (Bandura, 1998).
Organizational Change
Health promotion is a well-defined...
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