Harley Davidson is the world's largest producer of heavyweight motorcycles. The company is structured around operating business divisions and along functional lines including retail stores, Buell and the flagship line. The company operates four major manufacturing facilities: vehicle operations in York, PA produces touring bikes; Tomahawk, WI produces saddlebags, windshields and other parts; Kansas City, MO produces several bike families and some powertrain; Menomonee Falls, WI produces powertrains. Head office is in Milwaukee, and there are also facilities in Valley View, OH and Ann Arbor, MI (Harley-Davidson.com, 2011). Harley Davidson has 9700 employees worldwide (Ibid). Most factory employees are unionized under the United Steelworkers (USW) and International Association of Machinists and Aerospace Workers (AIM) (Fisher, Wilson & Hahn, no date). Recent years have seen a turnaround in the company's fortunes, but this has led to some conflicts with workers. In York, a strike occurred as workers sought to gain improvements...
The company has a tiered wage system that "creates divisions between older and newer employees," indicative of a situation where the company had offered generous wage and benefits packages in the past, then began to suffer as foreign competitors entered the market. Younger workers are forced to take less in order to keep the company competitive in today's market (Ibid).
Harley Feasibility Study -- Harley Davidson 1957 Harley Davidson Harley Davidson Company has a long history of building motorcycles that have worked to actually shape culture. Its product positioning is admired by companies in most industry and most strive to develop the levels of brand loyalty that Harley has achieved. However, the company has also been negatively impacted by the recent economic downturn and is working through a rebuilding phase as market conditions
Harley Davidson Harley-Davidson, Inc. is mostly in business of recreational vehicle (rv) Harley-Davidson was integrated in 1981 and is based in Milwaukee, Wisconsin. It is the parent business for the team of businesses working as Harley-Davidson Motor Company (Motor Company), Buell Motorcycle Company (BMC) and Harley-Davidson Financial Services (HDFS). The Motor Company produces heavyweight bikes and provides a line of motorbike parts, devices, garments and basic product. The Motor Company produces 5
Harley Davidson has an expanding business in the U.S. with many full service dealerships. The company believes in marketing and promotions and hence puts up much hard work for the purpose ranging from publications to special events, rallies, advertisements and public associations. The Harley Ownership Group (HOG) and Buell Riders Adventure Group (BRAG) are a part of the Harley Davidson responsible for promotional activities. For the cause of expanding its
0%; 2002: 47.5%; 2003: 49.5% Honda - 2001: 20.5%, 2002: 19.8%; 2003: 18.4% Suzuki - 2001: 10.8%; 2002: 9.6%; 2003: 9.8% Yamaha - 2001: 7.9%; 2002: 8.9%; 2003: 8.5% Net revenues motorcycles in major markets United States - 2002: $3,416,432; 2003: $3,307,707 Europe - 2002: $337,463; 2003: $419,052 Japan - 2002: $143,298; 2003: $173,547 Canada - 2002: $121,257; 2003: $134,319 Competitive Categories Performance Styling Breadth of product line Image and reputation Quality of after-the-sale service Price Internal Analysis As the external analysis clearly reveals, the Harley Davidson
Harley Davidson Strategic Management -- Harley Davidson This work examines the strategic management of Harley Davidson Company and seeks to answer specific questions relating to this company's management through conduction of a Porter's Five Forces analysis and a review of the literature on this company. The specific research questions examined in this study are those as follows: (1) What are the primary competitive forces impacting U.S. motorcycle producers in general and producers like
Manufacturing Seven Key Elements for Successful Implementation Norman Binette, Jr. Biddeford, Maine Manufacturing organizations are built on the premise that they possess the ability to provide a wide variety of quality products for their customers. This reputation is dependent upon the constant review of existing processes and the identification of new and innovative methods of production that will enhance and increase the diversification of product lines. One such process that has proven itself
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