Verified Document

Harley Davidson Inc. Harley Davidson Term Paper

Journal Entries:

Flexible Budget for 2007 fiscal Year

Beginning with a 240 million budget, (reflected by historical capital expenditures) the company should divide the budget based upon existing liabilities and historical expenditures, while bolstering expenditures in the general merchandise areas and apparel productions to offset any reduction in sales due to an overall reduction in the purchases of luxury items in the economy. The company should also reallocate funds in production of less expansive bikes and the Buell line of lighter weight vehicles to match consumer desire. Marketing should pay careful attention to history of the company as a large employer in the U.S. As well as earth friendly options for more efficient engines that offer equivalent power and with the emphasis on quality growth in this area. (Harley-Davidson "Annual Report 2006")

The increase of sales, which has been nominally improving over the years will likely increase in the immediate future, and especially in overall sales of general merchandise and apparel, as a result of possible nominal decreases in sales of larger items. Many individuals seek out smaller items to reflect their love of the brand, prior to their ability to purchase larger items, and existing H-D owners also frequently add accessories and purchase general merchandise and apparel to compliment earlier purchases. Pricing may need to be adjusted, within reason for larger items as production and acquisition of materials continue to improve. (Moore, Baldwin, Camm & Cook, 2002, p. 32) the market potential of the company, regardless of recent fluctuations, such as the market dives occurring in 2002, 2003 and 2005 will continue to have long-term investment positives, with increasing revenue based on brand recognition and development additionally, regardless of fluctuation the recovery seen in 2006, and early 2007 will likely leave those who stayed in the market, rather than selling with a good overall outcome. ("Wall Street Wrong Again," 2005, p. D6)

20-year comparison of year-end...

31, 1986. Assumes for both Harley-Davidson and S&P that all dividends are http://investor.harley-davidson.com/images/spacer.gif http://investor.harley-davidson.com/images/rule.gif
(H-D Investor Relations "20-year Comparison")

The value of the H-D stock as well as the overall growth of the company in its long history make it a strong industry leader, especially with regard to long-term stock investment. The company must address issues of potential ethical concern, hopefully this will be balanced with the overall resurgence of the need to continue to focus attention on American manufacturing, and the emphasis H-D has always had, even in its infancy. Brand recognition gives H-D a leading role in American manufacturing and sales. International sales have increased over the entire time as well and bolster international sales and growth. (Harley-Davidson "Annual Report 2006") the company will likely receive continued support from the market and will also continue to grow as a recognized leader in the industry, offering a niche product that has been embraced over the years as the best of the best.

Some general recommendations for the company include bolstering general merchandise sales, through increased availability as well as the apparel lines. Building quantity in small sales is a good tactic for economic downturns that cause durable luxury sales reductions. The foundations of the company are strong and not likely to take an extreme downturn, given the regional and international proliferation that currently exists. The overall reorganization of acquisition of materials will also help streamline the company and adding eco friendly marketing is also something that needs to be implemented soon. Viable considerations are to ensure stockholders of the need to think of the investment as long-term and not short-term. Special emphasis must also be placed on the financial division as any market downturns can affect individual and franchise financing and flexibility and change must ensure the development of debt return.

Sources used in this document:
(H-D Investor Relations "20-year Comparison")

The value of the H-D stock as well as the overall growth of the company in its long history make it a strong industry leader, especially with regard to long-term stock investment. The company must address issues of potential ethical concern, hopefully this will be balanced with the overall resurgence of the need to continue to focus attention on American manufacturing, and the emphasis H-D has always had, even in its infancy. Brand recognition gives H-D a leading role in American manufacturing and sales. International sales have increased over the entire time as well and bolster international sales and growth. (Harley-Davidson "Annual Report 2006") the company will likely receive continued support from the market and will also continue to grow as a recognized leader in the industry, offering a niche product that has been embraced over the years as the best of the best.

Some general recommendations for the company include bolstering general merchandise sales, through increased availability as well as the apparel lines. Building quantity in small sales is a good tactic for economic downturns that cause durable luxury sales reductions. The foundations of the company are strong and not likely to take an extreme downturn, given the regional and international proliferation that currently exists. The overall reorganization of acquisition of materials will also help streamline the company and adding eco friendly marketing is also something that needs to be implemented soon. Viable considerations are to ensure stockholders of the need to think of the investment as long-term and not short-term. Special emphasis must also be placed on the financial division as any market downturns can affect individual and franchise financing and flexibility and change must ensure the development of debt return.
Cite this Document:
Copy Bibliography Citation

Related Documents

Harley Feasibility Study -- Harley Davidson 1957
Words: 1184 Length: 4 Document Type: Essay

Harley Feasibility Study -- Harley Davidson 1957 Harley Davidson Harley Davidson Company has a long history of building motorcycles that have worked to actually shape culture. Its product positioning is admired by companies in most industry and most strive to develop the levels of brand loyalty that Harley has achieved. However, the company has also been negatively impacted by the recent economic downturn and is working through a rebuilding phase as market conditions

Harley Davidson 5304 Harley-Davidson Inc. Is an
Words: 1259 Length: 4 Document Type: Essay

Harley Davidson 5304 Harley-Davidson Harley-Davidson Inc. is an American motorcycle manufacturer specialized in heavyweight cruiser and chopper style of motorcycles with over 700 cc. Founded in 1903 and headquartered in Wisconsin, United States, Harley-Davidson is one of the two major American motorcycle manufacturers and known as a classic American icon. Since its inception, Harley-Davidson has been setting remarkable records with its top quality motorcycles for miles per gallon, speed, racing, distribution strength,

Harley Davidson External Analysis Harley Davison's External
Words: 1158 Length: 4 Document Type: Essay

Harley Davidson External Analysis Harley Davison's External Analysis PEST analysis Political Economic Socio-Cultural Technological Porter's five forces Harley Davidson is an American motorcycle manufacturing company that sells motorcycles above 700 cc engine capacity. The company was founded in 1903 at Milwaukee, Wisconsin. With approximately $5.3 billion in Fiscal Year (FY) 2011 as revenues, the company is now facing tough challenges in the international motorcycle market as new companies have entered to share the market fortunes (Harley Davidson, 2011).

Harley Davidson Is a Brand
Words: 779 Length: 2 Document Type: Term Paper

Harley Davidson has an expanding business in the U.S. with many full service dealerships. The company believes in marketing and promotions and hence puts up much hard work for the purpose ranging from publications to special events, rallies, advertisements and public associations. The Harley Ownership Group (HOG) and Buell Riders Adventure Group (BRAG) are a part of the Harley Davidson responsible for promotional activities. For the cause of expanding its

Harley Davidson Is One of
Words: 1693 Length: 6 Document Type: SWOT

Strategic mergers and acquisition The company can form strategic mergers and with companies that offer related and complementary products and services. The aim is to synergistically acquire some strategic advantages that may boost its sales. E-marketing, e-commerce and e-business The company can employ e-marketing-commerce and e-business to boost and streamline its marketing function, sales functions and logistics respectively. Recent Corporate governance issues and how they ought to be handled by Harley Davidson Restriction on dealer

Harley Davidson
Words: 2067 Length: 8 Document Type: Research Paper

Harley Davidson Harley-Davidson, Inc. is mostly in business of recreational vehicle (rv) Harley-Davidson was integrated in 1981 and is based in Milwaukee, Wisconsin. It is the parent business for the team of businesses working as Harley-Davidson Motor Company (Motor Company), Buell Motorcycle Company (BMC) and Harley-Davidson Financial Services (HDFS). The Motor Company produces heavyweight bikes and provides a line of motorbike parts, devices, garments and basic product. The Motor Company produces 5

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now