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Grounded Theory, Phenomenological Research, Ethnographic Research, And Essay

¶ … grounded theory, phenomenological research, ethnographic research, and historical techniques. The main focus of qualitative research approaches is to find meaning and several realities. As a result of this focus, qualitative sampling is based on acquiring enough and suitable information. Despite of the differences in the types of qualitative research, the approaches are founded on a holistic worldview that incorporates several concepts. Some of the major ideas that are the basis of these approaches include the absence of a single reality, reality is founded on perceptions that vary for every individual and change over time, and findings have meanings only within a specific context or situation (Remshardt & Flowers, 2007). Ethnographic research is a naturalistic inquiry form that seeks to see the world through eyes of the members of a culture and file social interactions among these members. In contrast, grounded theory is based on the principle that a researcher should enter a research area once it has been identified. These two approaches have certain similarities including their effectiveness in consumer behavior...

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Secondly, the two approaches perform well with data produced in natural settings since they are naturalistic form of inquiry (Pettigrew, 2000). Third, these approaches have been faced with long-standing contentions regarding their ability to draw conclusions from generated data.
The differences associated with these approaches include the fact that ethnographic research tries to describe incidents as encountered by the subject while grounded theory is dependent on close evaluation of empirical data before focused reading in the literature. Unlike ethnographic research, grounded theory is relatively confined to consumer behavior regardless of its potential for theoretical developments across several phenomena.

Benefits of Integrated Design:

Traditional researchers have mainly focused on a single or few methods of conducting research and usually place much emphasis on parametric or non-parametric approach. The use of a single research methodology by traditional researchers is because qualitative and quantitative methods have distinctive and significant contributions towards…

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Anderson, J.D. (2006). Qualitative and Quantitative Research. Retrieved May 12, 2013, from http://www.icoe.org/webfm_send/1936

Bryman, A. (2006). Integrating Quantitative and Qualitative Research: How is it Done?

Qualitative Research, 6(1), 97-113. Retrieved from http://www.socsci.uci.edu/ssarc/sshonors/webdocs/Integratingqualandquant.pdf

Pettigrew, S.F. (2000). Ethnography and Grounded Theory: a Happy Marriage? Advances in Consumer Research, 27, 256-260. Retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8400
Today, 2(9), 20-22. Retrieved from http://www.americannursetoday.com/assets/0/434/436/440/5492/5494/5546/5552/333637fe-d1ab-4185-9d6e-500211e9ebdc.pdf
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