Grill Kabob Restaurant SWOT Strengths the Position

Grill Kabob restaurant SWOT

Strengths

The position of the proposed restaurant is a high traffic area where the residents and commuters in the region transverse. The location of a business according to (Sengupta, 2005) plays a critical role in influence the business's potential to sell out in the market. In this case, the Fox Valley Mall plays host to thousands of the city commuters and during the weekends and holidays, the traffic increases by 5 to 10%. The traffic presents strength to the restaurant to market its products creating demand and appetite to potential clients.

The proposed restaurant has the strength in product range and customer service. This package offers the customer an opportunity to choose from the wide product range the food that will meet their desires. The customers will be given considerable attention and have an opportunity to have the meal delivered for free. The employees will present a Middle Eastern culture of dressing combined with high quality in service delivery. This aspect will add to the strength of the business to attract customer to embrace Middle Eastern cooking with a rich attention to cultures.

Weakness

The cost of branding the business and employees in a Middle Eastern way is going to cost Grill Kabob restaurant a fortune. This cost are inhibiting especially to a business that is starting making initial business appear to be slow. Further, high cost of advertisement is required since the business is starting and there is a need to let the market know of its existence (Sengupta, 2005). To complement the high-inhibiting costs, the business requires a high traffic of people in the mall and especially to the restaurant. This is an aspect the business has little direct influence thereby, making it difficult to influence the way business outcome will be.

Opportunities

Steady increase in demand for fast foods is credited to changing lifestyle of the people that limits home cooking as a measure of their healthy eating habit. This presents itself as an opportunity to Grill Kabob restaurant giving its intention to provide low curb foods. Grill Kabob will have an opportunity to serve the market interest by availing to them an idealist better option considering the changes in their life style.

Ability to serve a wider range of the market by providing delivery and outside catering services is an opportunity. Grill Kabob has this as an opportunity since no other competing firm offer the same. This combined with the fact that Middle Eastern food culture is has not been exploited in the region presents an opportunity to give the market a different taste. The Middle Easterners in the area will be the immediate potential clients providing base for client profile.