2009). Therefore, organizations will need to redesign their entire scope in order to fit an eco-friendly motive to influence the adoption of the ideas. Thus, organizations can reconstruct simple operations, like featuring recycling bins and limiting water usage, as a way to increase the belief in the company's mission by employees. The second strategy examined here is the one focusing on the redesigning towards green innovation. Typical beliefs assume that consumers are more willing to pay a premium for products that utilize eco-friendly production practices. Essentially, this idea postulates that consumers are willing to pay higher prices for products produced with and in eco-friendly circumstances (Green Biz p 1). This means that the organization must employ eco-friendly products in order to still charge a premium without damaging its consumer reputation. However, contemporary research does show that there is a limit to what consumers want to spend, and on their devotion to green friendly principles (Bonini & Oppenheim 1). Thus, it can be hard to market more expensive eco-friendly concepts and products. Redesigning innovation can be both on the product and marketing sign, as consumers often need a good push in the right direction to be willing to part with extra cash. Innovation helps establish value, and thus it can be a crucial factor on how much more customers are willing to pay for particular products, despite the presence of cheaper alternatives. Moreover, there is the opportunity to reduce costs through innovative decisions that help cut costs because of utilizing eco-friendly practices. Essentially, adopting greener initiatives help implement practices that can reduce overall overhead (Gingichashvili p 1). Switching to a paperless system, for example, can save tremendously on paper and ink costs. Additionally, for new start ups or businesses on the moves, spending initial money on designing innovative...
These small reductions will eventually add up, and by being able to combine them with charging a premium, this can amount to huge revenue increases overall. Thus, it is clear that investing into green friendly innovation can prove beneficial for the organization and the world as a whole community.This is highlighted by an incident reported on by Enviromine (2010) in July of this year. Here, "more than 160 people, including at least 100 children, have died from lead poisoning from artisanal gold mining in Nigeria's northwest Zamfara State. The scale of the disaster has been labelled unprecedented by the U.S. Centre for Disease Control and Prevention (CDC), which was called in by the Nigerian health authorities to
The occupants and owners of a building are losing money on every green feature they discard. Architects are in a position to save their clients a great deal of money in the operational costs of a building. After all, a great deal more will be spent on the operations, maintenance, and employees in a building than ever was spent upon initial construction costs. Green architecture not only provides a healthier
Aristotelian influence predominated together with the wisdom and learning of other ancient writers, while the former was often used as a framework for intellectual debates which readily expanded both philosophy and other areas of knowledge (Grant 127-131). The European university system was established alongside monasteries as centres for the propagation of knowledge. Scholars like Robert Grosseteste, Albertus Magnus, and Roger Bacon wrote about natural science to a growing audience.
34). The authors give a basic overview of the science behind major environmental concerns, and also, more importantly from the marketer's point-of-view, they examine how the public perceives these issues. This book is particularly valuable to read in light of the current national debate over the future of the American car industry, because of its case study of the Ford Motor Company. The case of Ford illustrates how marketers cannot
doind a research project pay green? I collected an articles . In order to be able to comprehend how being green pays off, one must concentrate on the relationship between employing environmental attitudes and economic performance at a company level. Being green is especially important in the present and there is a wide range of domains that people have addressed when concerning the concept. "Some studies have shown that students who
292). The Depression of 1893 Following hard on the heels of the depression that had taken place just two decades previously, the precise causes for this economic downturn remain unclear. In this regard, Steeples and Whitten (1998) advise, "There is no adequate account of the causes of the depression of 1893 -- 1897 or, by implication, of the crisis itself" (p. 6). These authors, though, cite fundamental shifts in demographics in
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