It was released on March 23, 2012. It creates the image of empty American towns in 2 years, and uses very dark imagery and almost horror-genre like angst. The images of the residents of these towns are cast in dark shadows, and with depressing old infrastructure. This advertisement is painting the picture that in the next 2 years President Obama will destroy the American way of life. The second half of the ad shows the face of President Mahmoud Ahmadinejad of Iran, as that country defies America and seeks Nuclear Power. The end of the advertisement has the image of "Obama Ville, coming to a town near you," in a pseudo 1950s Hitchcock style, and plugs the official website of Rick Santorum.com for more content on this subject (Santorum, Obama Ville, 2012). Despite airing so recently, Mitt Romney is not mentioned at all in the ad, and it would seem as if Rick Santorum is trying to gain momentum against President Obama, rather than his actual foe, Mitt Romney. The idea that President Obama is going to somehow destroy America in the next two years, considering he has been governing for four, is quite dramatic to say the least, but provides the imagery required to jumpstart the struggling campaign of Rick Santorum.
The final ad selected from Rick Santorum's campaign is entitled "This Man," and was aired first on April 2, 2012 before the Wisconsin primaries (Santorum, This Man, 2012). It is the most radical advertisement of the bunch, beginning with the dubious claim that President Obama's health care plan provides $50 abortions while killing thousands of jobs, immediately stirring Santorum's conservative base. It is a strange election year advertisement even for the United States when job killing and cheap abortions are placed within 5 seconds of each other in an advertisement. The ad then mentions President Obama's "radical" cap and trade program, which was pursued by President Bush, and is already used worldwide. It then continues to suggest that President Obama supported the Wall St. bailouts, which were supported by just about everyone in government, including then-President George Bush, because of the dire need to maintain the financial system that had been in place. The ad then says that President Obama raised taxes over $700 million, which is actually a very small amount, only about $3 per taxpayer. The twist of the advertisement comes in the last seconds, as the face of President Obama fades and the face of Mitt Romney appears, thus providing the crux of the argument; Rick Santorum is the best candidate for the job because of all of the negative aspects of Mitt Romney's career piled up look as if he is not the best conservative choice for the Republican Party.
Rick Santorum has been the most effective conservative candidate in this election cycle by far, easily surpassing Newt Gingrich, who had an early South Carolina victory, even though Santorum has very little name recognition compared to the old Speaker of the House. The main challenge of Rick Santorum has been trying to assemble a very quick campaign team compared to the long drawn out march of Mitt Romney, and also the fact that Gingrich has divided the conservative base of the Republican party, particularly in the south, against Santorum, which has the downside of assisting Mitt Romney in the delegate count.
Strategy Discussion
The three Mitt Romney advertisements studied show the direction and confidence of Mitt Romney's Presidential campaign. He does not spend the majority of his money trying to attack his rivals, but rather spends half of his time promoting himself, and half attacking the President, which is a strategy undertaken by a campaign that believes that it will surely last until the nomination. This is not always the case, however, as Romney outspent Santorum 4 to 1 in Wisconsin's Primary, in an attempt to shut him out (Gabriel, 2012). Romney tries to appeal as best he can to conservative voters, not by embracing social conservative issues, but rather by appealing to his excellent management skills, and success in the private sector. Romney has cornered the fiscal conservative agenda during his...
Democratic Party and Liberalism Liberalism and democracy have existed together for quite some time, especially in the United States. To understand liberalism in America, it is important first to under the Democratic Party. The Democratic Party involves politicians and objectives that share liberal views on society and regulation. The Democratic Party exists as one of two primary modern political parties within the United States, alongside its conservative right wing counterpart, the
Unfortunately, the unrealism from the economic sectors was translated into such actions as well. Two of the external affairs blunders, the War in Vietnam and the War in Iraq, were fed through individual Republican ambitions and through a near-sightedness that has no place in foreign policy. Both Nixon and George W. Bush completed military actions that brought no result other than a large number of U.S. soldier casualties. At the same
However, when Obama gave that speech, he could not have anticipated how events would unfold in Iran, Egypt, and other nations in which the young people he had addressed as part of the Islamic world would begin to demand their rights. Obama and the mainstream representatives of the Democratic Party were criticized by many on both the right and the left for an insufficiently aggressive response to the demands for
African-American loyalty to the Democratic Party has rarely been called into question since the early 20th century. As of 2008, "voting demographics for African-Americans suggest an overwhelming propensity to cast ballots in favor of Democratic candidates in presidential elections," (Young 2008). It would be expected that the election of Barack Obama further solidifies the commitment of African-American voters to the Democratic Party. The reasons why African-Americans have consistently voted
2008 Primaries All the pre-primary polling in 2006 and 2007 showed that the nomination was Hillary Clinton's to lose, since she usually led Barack Obama by over twenty points, and even by 51% to 21% in one 2007 Gallup poll. At that time, 82% of Democrats viewed her favorably compared to 70% for Obama, and women, blacks, Southern whites, the working class and low-income voters all favored her overwhelmingly (Newport et
Perhaps some of the drama that will play itself out inside of the convention hall, will be spotted by the watchful eye of the media transmitting the party's doings into American living rooms -- and raise ratings as a result. Works Cited Crawford, Darlisa. "Memorable Moments in Political Convention History: The Evolution of National Party Conventions." Election Focus 2004. U.S. Department of State. Jul 14, 2008. 1.14. http://usinfo.state.gov/dhr/img/assets/5796/elections07_15_04.pdf Cresswell, Stephen." The Mississippi
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