Google Search and Services
The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008)
Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from thousands of sources worldwide, Google Docs which allows users to create new documents and share their other documents online, Google Translate which helps translate web pages to different languages, Google Blog Search which searches within millions of blogs around the world, Google Scholar which helps in the search for scholarly articles, Google Adwords which helps advertisers place advertisements on the web and Google Adsense which monetizes websites by publishers serving advertisements on the Google Adwords network. These are but a few of the various services offered by Google.
Google is the most used search engine all over the world, and it is available in multiple languages. Google even has local search engines using public domains like google.co.uk for the United Kingdom, google.com.au for Australia, google.it for Italy.
Company's mission and vision statement analysis
Google's mission is "to organize the world's information and make it universally accessible and useful." Vise, 2006.
This mission is a uncomplicated and clear statement of what Google wants to achieve through its activities and it is reflected in the activities of Google and their financial performance.
Google does not have a clear vision statement but they have ten philosophies from which a vision statement can be generated. These philosophies are focused on the user, dealing with one thing at a time, being fast and timely in delivery of products, web democracy, being mobile, making money in the right channel, getting more and more information in their index, making information available across all countries, seriousness without being official, and doing the best at all tasks. From these philosophies, we can see that Google has a vision to make the world an open place where everyone benefits. Even though the company is meant to make money, money should be made through the appropriate channels and the company strives to provide the best to their consumers. It can also be seen that the company does not necessarily believe on what is on the outside in terms of wearing a suit or being official.
Google is known around the world to be a global leader in technology and is involved in many activities to make the web as open as possible. Google does not charge end users for most of their services by they have a freemium model for some services such as Gmail where they provide some storage free but charge for extra storage Cowan, 2009.
Google is investing predominantly in new products and services. As reported in their 2010 annual report, they have invested substantially in mobile, enterprise and display which the company views to be their future. Mobile phones and other devices are increasingly growing in popularity and this is part of the reason why the company is shifting in this direction Google Inc., 2010.
This is in line with the company's mission to make information available and accessible to all.
Organization's strategic goals
Google focusses more on their long-term goals rather than the short-term ones Kirby, 2009.
Google Inc. has many goals which the company strives to achieve. Each of their products has a specific goal. However, there are the unified goals which the company has. One of the principal goals is that of making the web open to all. The 2010 annual report states that the company was founded to connect the general public with their much needed information Google Inc., 2010.
This goal is what drove the company to what it currently is. Google is built around the premise of an open source of information. This is what the Google brand is best known for all over the world. This goal is in tandem with the organization's vision and mission since both the company vision and mission state that the company wants to make information accessible and available to people all over the world.
One of Google's specific products, Google Adwords which is the company's advertising program which is auction-based has a goal of delivering ads which are related to the content web surfers are viewing or searching for. This is the main income generating activity of Google Inc. As per Google's vision, they would like to generate income through legit activities that are not of any evil nature. This is what Google has done with their Adwords program. Adwords advertisers pay on a cost-per-click basis whereby the advertiser only pays when a customer clicks on the...
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