This is because these new providers that enter the market occasionally do not weight all the facts associated with developing a successful search engine that can actually challenge Google and other important competitors. They usually focus on the products provided by the leaders of the market, but do not take into consideration the infrastructure built by these companies and their relationships with business partners. In addition to this, Google users have no reasons to not be satisfied with its services. Therefore, it would be very difficult for small search engines to gain important market share.
Competition from producers of substitute products
In this case competitors are represented by social networking sites like Facebook and Twitter, and by sites like Youtube. The number of users of these websites is continuously increasing. This leads to increased competition regarding advertising space.
Supplier bargaining power
In this case, the power of suppliers is quite low. This is because Google dominates the search engines markets. This allows Google to impose its conditions on suppliers. In addition to this, Google ensures the stability of incomes of its suppliers, helping the company maintain a successful relationship with them.
Customer bargaining power
The bargaining power of customers is low in their relationship with Google. This is because customers are numerous, fragmented, and cannot significantly influence their relationship with Google. In addition...
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