Yes - Salesforce.com in the area of CRM; NPDI by SAP on their OnDemand platform
Group communications and the ability to have a conference meeting anytime, anywhere; critical in new project development
Collaboration
Low-end: Web Conferencing)(High End: Product development team globally)
Yes - Many vendors have SaaS-based solutions in this arena.
Analyzing data from website traffic, including trending on click-through data and visitor's unique attributes
Analytics (Google has a trial version of this today; yet could go up-market with this into web traffic analytics)
Yes - Several; yet no one has perfected optimization of Google AdWords yet or AdSense; these will be the most likely services Google will launch in Analytics first on a fee basis.
Security of websites, data storage and Internet traffic
Security and Enterprise Scalability
Google has extensive internal knowledge in these areas and can easily create new services based on their lessons learned. Google is considered to have one of the best internal technologies for managing network security and reliability in the software industry.
Process-centric workflows specifically in the areas of web-based, records-based and unstructured content are a major unmet need in many companies.
Enterprise Content Management
By using NLP technology and the Google taxonomy, an enterprise content management (ECM) service could easily be created.
When the process-centric approaches to organizing data into knowledge is considered, the large, very profitable markets of CRM, Collaboration, Analytics, Security and Enterprise Scalability, and Enterprise Content Management all become very attractive from an investment perspective by Google. The prioritization of these specific opportunities needs to be defined by the total available market, level of competitive pressure on pricing...
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