Verified Document

Google Case Study Analysis Originating Term Paper

Yes - Salesforce.com in the area of CRM; NPDI by SAP on their OnDemand platform

Group communications and the ability to have a conference meeting anytime, anywhere; critical in new project development

Collaboration

Low-end: Web Conferencing)(High End: Product development team globally)

Yes - Many vendors have SaaS-based solutions in this arena.

Analyzing data from website traffic, including trending on click-through data and visitor's unique attributes

Analytics (Google has a trial version of this today; yet could go up-market with this into web traffic analytics)

Yes - Several; yet no one has perfected optimization of Google AdWords yet or AdSense; these will be the most likely services Google will launch in Analytics first on a fee basis.

Security of websites, data storage and Internet traffic

Security and Enterprise Scalability

Google has extensive internal knowledge in these areas and can easily create new services based on their lessons learned. Google is considered to have one of the best internal technologies for managing network security and reliability in the software industry.

Process-centric workflows specifically in the areas of web-based, records-based and unstructured content are a major unmet need in many companies.

Enterprise Content Management

By using NLP technology and the Google taxonomy, an enterprise content management (ECM) service could easily be created.

When the process-centric approaches to organizing data into knowledge is considered, the large, very profitable markets of CRM, Collaboration, Analytics, Security and Enterprise Scalability, and Enterprise Content Management all become very attractive from an investment perspective by Google. The prioritization of these specific opportunities needs to be defined by the total available market, level of competitive pressure on pricing...

When these criteria are applied to these process-centric areas, the following prioritization of new services emerges. First, Collaboration is by far the most critical new process segment for Google to move aggressively to either with internal development of new applications or through acquisitions. Second, CRM is a natural extension of the Collaboration investments, as the processes for tracking customer relationships including the ability to apply knowledge to attracting, selling and servicing customers is already proven on the SaaS platform by Salesforce.com. Third, Collaboration and CRM would serve as a strong foundation for integrating data and knowledge into an Enterprise Content Management service that would build upon the many insights gained from creating applications in the first two areas. As a fourth priority the development of Analytics over and above the free service it is today to a more thorough set of tools specifically aimed at delivering greater insights into web traffic and its implications on customer segmentation. These first four product or service strategies build upon one another to create an enterprise application vision for Google, which will turn the fundamental search and content aggregation technologies into a set of services none of their competitors would be able to match for years. Google migrating to a process-centric provider of knowledge and tools to use those insights would be further supported by the last service, one specifically focused on security and enterprise scalability, capitalizing on the depth of knowledge and expertise internally specifically in these areas.
References

Google Labs (2007) - Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on June 4, 2007 from location: http://labs.google.com/papers.html#category9

Sources used in this document:
References

Google Labs (2007) - Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on June 4, 2007 from location: http://labs.google.com/papers.html#category9
Cite this Document:
Copy Bibliography Citation

Related Documents

Communication Media Assertive Communicators Communication Is a
Words: 1320 Length: 4 Document Type: Essay

Communication Media Assertive Communicators Communication is a course of action in which the information, ideas, thoughts, feelings, emotions, opinions and knowledge are exchanged between two or more people. This meaningful interaction can be in the form of speech, signals, writing, or behavior. This two-way interaction is an integral process not only in the on a daily basis but is equally significant at the workplace, as it helps elevating the communication gap (Wood

Communication Skills Self-Assessment Interpersonal Communication...
Words: 2108 Length: 7 Document Type: Essay

Communication Skills Self-Assessment Interpersonal Communication Speech and language pathologists are considered to be experts in the field of interpersonal communication. Yet these professionals readily agree that although they may be experts in disorders of communication, they "are not experts in 'communication,' particularly that of interpersonal communication" (Montgomery, 2006). A fundamental reason that someone might not be skilled in interpersonal communication is that they have difficulty attending to and processing all of the

Communication Theory Attribution Theory in
Words: 1281 Length: 4 Document Type: Research Paper

Here, people always attribute causes to actions and happenings, with the belief that everything has an explanation only if we could look deeper enough (Changing Minds, 2011). This theory serves to show how people have very different perspectives to happenings or events in the daily lives, and these varying views can easily stray into power imbalance, prejudice and such like vices ultimately affecting the communication process. Under attribution theory, there

Communication Breakdown and Cultural Disconnect
Words: 953 Length: 3 Document Type: Term Paper

Communication The Hunter-Worth situation is an interesting example of cultural communication breakdown. In this instance, the breakdown has led to several problems. There is conflict between Hunter-Worth and the Mexican plant, and there is a shortage of the toy. The problems are related. The communication breakdown has resulted in Hunter-Worth management not knowing what the problem with the toy is. While Moore might not think so, resolving the conflict is going

Communication Verbal Communication Includes the Words That
Words: 911 Length: 3 Document Type: Essay

Communication Verbal communication includes the words that are physically spoken, as well as factors, according to the video, such as tone of voice, rhythm of speaking, word choice, and emphasis. Experts and researchers in the field of communication assert that nonverbal communication composes more than half of the communication among people. Nonverbal communication has a variety of factors such as eye contact, gestures, body language, the setting, and even the dress

Communications Training Program Kudler Fine Foods &
Words: 584 Length: 2 Document Type: Essay

Communications Training Program Kudler Fine Foods & Wine The objective of this work in writing is to develop a communications-training plan for Kudler Fine Foods & Wine. The communication-training plan will improve the virtual organization's communication process. Communication Training Program Objectives The communication-training program that is effective is one that is well planned and one that understands the objectives of the training program. The first step in an effective communication-training program is being clear

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now