¶ … Google and Yahoo!
History of the two companies
Yahoo was created in January 1994 by, Jerry Yang and David Filo, two Stanford graduate students. They created a website called "Jerry's Guide to the World Wide Web." It was a page with links to other websites created in a hierarchical manner. In April 1994, it was renamed as 'Yahoo!'. "Filo and Yang said they selected the name because they liked the word's general definition, "rude, unsophisticated, and uncouth." (Diffen.com, 2013) By April 1996, Yahoo went public raising $33.8 million dollars, by selling 2.6 million shares at $13 each. Started as a search engine the company went on to many businesses in communications, and e-mail taking over rocket mail and making it Yahoo! Mail. (Diffen.com, 2013)
The company now provides information on stock markets, blog space and paid hosting and free utilities. It has incorporated all available services into its offerings and is researching more options. Google was co-founded by Larry Page and Sergey Brin and became an incorporated as a privately held company on September 7, 1998. It made the debut as a company in August 19, 2004, raising $1.67 billion, and was the best search engine -Google with the largest market share. Google went on to add other internet services, which was the philosophy behind acquiring Orkut and You Tube. (Diffen.com, 2013)
The success of Google was by selling advertisements associated with the help of keywords. Keywords were sold based on a combination of price bid and clicks. (Diffen.com, 2013)
What do they have in common?
Both are internet-based companies and their base is the popular search engines to which they have added more and more features. The companies are vying with one another in getting the clientele to stick with them. They believe in the volumes generated by the advertisements and also by using of other firms of the paid services. The companies are both into web hosting and cloud services. Additionally Yahoo provides market information and trade results, and Google in turn has free...
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