Goal Translation at STM
The concept of "goal translation" in the context of the STM case is critical to the success of the entire TQM initiative and strategy. The single most critical success factor for any TQM initiative is change management (Svensson, 2005). The goal translation component or concept of the STM methodology concentrates on combining as many of the diverse, existing initiatives in place and leaving only a single set of key or strategic goals that have been defined by internal and external needs. STM wanted to do this to enable more effective change management strategies while also being able to set the foundation for real-time analytics reporting. This aggregation of internal and external needs for process improvement ensured that STM would invest their limited time and resources only in those activities that would deliver the greatest value. TQM projects must be managed to a specific series of measurable criteria and key performance indicators (KPIs) including Six Sigma (Sharma, Kodali, 2008).
Goal translation is the critical link in the methodology,...
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