GNC Stores and Marketing GNC Franchising, Inc., is one of the largest specialty retailer of vitamins, herbs, food supplements and other health management items in the United States. Since the inception of GNC, it has looked at several ways to marketing its products. Traditionally, GNC offered its proprietary products to consumers through franchised stores and company-owned stores, but recently it has also begun to sell its products via the Internet. And more recently as of 1999, GNC has entered into a strategic alliance with Rite Aid Corporation, which will host full-line of GNC products across the country (Fisher and Mullin, 1990). The two companies also plan to develop a new line of pharmacy-endorsed vitamins and nutritional supplements, which will be available through all company-owned and franchised GNC locations and Rite Aid Stores (Fisher and Mullin, 1990). General Nutrition Cos. (GNC) is also moving to do its business in natural foods, as it has opened a national chain of natural foods and wellness stores under...
With this, GNC will be able to target its primary shoppers, who are health-minded and receptive to other wellness products.
This means that the entire interview process will take a period of one month. It should be noted that an allowance has been given for the differences in geographical areas as each interviewee will represent a different city. Participants will be expected to answer questions derived from the information already gathered in the desk research. On top of this, the staff members hired for the research will also come up
Marketing Mix In terms of a company's 'marketing mix,' 'place' refers to where the product is sold. 'Distribution' is another word for 'place' ("Marketing mix," The Times Business Case Studies, 2012). In the case of the Nike polar pedometer 'Nikecount,' the most obvious initial 'place' to sell the product is through major retail sporting good chains such as Sports Authority and Dick's Sporting Goods. These stores attract a wide range of
The captions read "2 Months Later" and, of course, to ensure that the copy was not untruthful, Viator added the advertised product to his regimen in-between the two photographs (Lightsey 2006). Since the Tryptophan disaster of the 1980s, the Ephedra incidents, and then the steroid scandals among Olympic athletes and well-known American professional sports figures in the late 90s, the U.S. Food and Drug Administration (FDA) has increased regulation of
. Introduction and description of the organization - If based on real company names and people should be renamed and add disclaimerThe retail industry is undergoing fundamental change within its business operations and resulting profitability. Technology has heavily disrupted the industry caused a large amount of change in consumer purchasing habits. Technology has also significantly reduced the amount of information asymmetry within the market, thus help consumers better capitalize on
Executive Summary and IntroductionThe retail industry is undergoing fundamental change as it relates to business operations. Advances in technology, product offerings, logistics, and data have all creating significant headwinds for incumbent retail players. From a technology perspective, the internet has provided consumers with much more pricing power then in prior business cycles. Consumers have many more options to cater to their demands. As such retailers have lost significant pricing power
Finally, anybody hoping to conserve money in a recession must avoid spontaneous expenses, whether at the grocery store or the mall. Purchases should always reflect what one actually needs and never spontaneous impulses to buy anything for which the consumer did not already have a conscious need in advance. Purchasing milk at the grocery store after forgetting to list it is one thing; purchasing a new pair of shoes at
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now