¶ … Globalization and international marketing ethics problems" by Yucel, Elibol and Da-delen was published in the International Research Journal of Finance and Economics in 2009. The outlines some of the ethical issues that marketers must deal with when they operate internationally. The authors seek to present guidelines to assist marketers in behaving ethically. The authors take the view that a uniform code of ethics should be adopted by either the WTO or the UN to help guide ethical practice for international marketers.
The significance of the article is that it recognizes the complexity of the issue of ethics in international market. The authors realize that when different countries have different ethical systems, there are going to be instances where conflict arises. While this may not have been a significant issue for much of human history, in a globalized environment this issue is significant. The others provide a variety of philosophical perspectives to help understand this complexity and then outline some of the major sources of ethical dilemma with which international marketers are faced. Many marketers do not see their business in terms of these philosophical perspectives, so these perspectives can help to shed some light about why people make the decisions they make. Having a rudimentary understanding of the philosophies that different cultures hold is also important.
There is significant discussion of the nature of globalization. It is worth considering the underlying reasons for the promotion of globalization, and the authors touch on that. They touch on how globalization has been implemented, which is important for understanding the current state of ethical thought on international marketing. Firms face a number of dilemmas that arise from cultural differences, and the article highlights with some theoretical background some of the different dilemma types that may be faced by international marketers specifically.
The authors raise some important issues, none more than their core conclusion. While variability in ethical standards represents something of a minefield for international marketers, the issue of a global set of standards is equally contentious. Having a set of ethical values…
Globalization and Environment The driving force behind the phenomena that has become known as globalization is technology (Bhagwati, 2004). Improvements in computer hardware, software, and telecommunications have caused a geometric increase in access to information that has caused a corresponding increase in economic potential. Because of improvements in technology businesses throughout the world have been able to more easily expand their access to new products, ideas, and resources. The advances in technology
Organization Behavior Ethics in Marketing Ethics of Marketing Ethics in Marketing In order to realize themselves as socially responsible corporate entities, business organizations have to maintain a sound ethical track record in every aspect of their business (Arnold 2009). They have to formulate their business policies and strategies in such a fashion that no societal values are exploited and no human being is harmed in any way (Crane & Matten 2007). It is essential
International Training and Development International training and management development are amongst the well-known themes of business management structures. The remarkable work of different researchers on the significance and implementation of these theories is used by Multinational Enterprises (MNE's) to some extent. However, MNE's have failed to adopt the entire essence of this theme and only bits and pieces of this culture have been implemented. This paper is a representation of the
International Business Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much more complicated and difficult task than doing so in home or familiar markets. Competitive strategy deals with the development of abilities by a firm to keep ahead of competitors in the fields in which it operates. Firms develop competitive edge in global
Origins, History of the IMF The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 nations, which were called together in order to plan and lay the groundwork for a cooperative economic framework to solve global financial crises before they occur. One key reason for the conference was to
Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line. Businesses also have to be concerned because consumers have also become aware of environmental concerns, and many consumers are demanding earth-friendly products and have shown a willingness to pay more money to competitors who observe environmentally-friendly practices. Interestingly enough, this demand has given rise
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now